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Guram Gvasalia

Chief Executive, Vetements

The Georgian-born businessman has shaken up the luxury industry with the subversive brand he runs with his brother.

Guram Gvasalia
Luxury

Welcome to The New World Order

The fashion system is 'broken' but young designer disruptors and bold megabrands are trying to fix it. BoF hails a new era for fashion in which the current system is turned on its head in a bid to find a new working model.

Luxury

Welcome to The New World Order

The fashion system is 'broken' but young designer disruptors and bold megabrands are trying to fix it. BoF hails a new era for fashion in which the current system is turned on its head in a bid to find a new working model.


News & Analysis

Demna Gvasalia of Vetements Named Balenciaga Artistic Director

Demna Gvasalia, the 34-year-old wunderkind designer behind Vetements, has been appointed artistic director of Balenciaga.

News & Analysis

Demna Gvasalia of Vetements Named Balenciaga Artistic Director

Demna Gvasalia, the 34-year-old wunderkind designer behind Vetements, has been appointed artistic director of Balenciaga.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo