Guram Gvasalia
Chief Executive, Vetements
The Georgian-born businessman has shaken up the luxury industry with the subversive brand he runs with his brother.


The Top 10 Global Graduate Fashion Business Courses in 2017
Institut Français de la Mode (IFM) took the top spot in BoF's first ranking of graduate fashion business courses.

The Top 10 Global Graduate Fashion Business Courses in 2017
Institut Français de la Mode (IFM) took the top spot in BoF's first ranking of graduate fashion business courses.

Supreme, Rihanna Among Nominees for the British Fashion Council's 2017 Fashion Awards
The event will raise funds for the BFC’s education foundation, which supports emerging talent.

Supreme, Rihanna Among Nominees for the British Fashion Council's 2017 Fashion Awards
The event will raise funds for the BFC’s education foundation, which supports emerging talent.

Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

Why Vetements is Moving to Zürich
The cult fashion collective is leaving Paris for a ‘clean slate’ — and a favourable tax regime — in Switzerland’s largest city.

Why Vetements is Moving to Zürich
The cult fashion collective is leaving Paris for a ‘clean slate’ — and a favourable tax regime — in Switzerland’s largest city.

Vetements and Daft Punk Pop-Ups Cast Los Angeles as Fashionable Petri Dish
The city is becoming a hub for fashion experimentation where a potent mix of brands, affluent shoppers and hipster-influencers increasingly co-mingle.

Vetements and Daft Punk Pop-Ups Cast Los Angeles as Fashionable Petri Dish
The city is becoming a hub for fashion experimentation where a potent mix of brands, affluent shoppers and hipster-influencers increasingly co-mingle.

Demna Gvasalia is BoF's Person of Year for 2016
This year, the Vetements and Balenciaga designer has distinguished himself as the person who had the most impact on the global fashion industry.

Demna Gvasalia is BoF's Person of Year for 2016
This year, the Vetements and Balenciaga designer has distinguished himself as the person who had the most impact on the global fashion industry.

Can Seoul Fashion Week Turn Buzz into Business?
With a strong manufacturing base, government funding and a globe-conquering pop culture, Seoul Fashion Week wants to become a destination for international buyers. But it won’t be easy.

Can Seoul Fashion Week Turn Buzz into Business?
With a strong manufacturing base, government funding and a globe-conquering pop culture, Seoul Fashion Week wants to become a destination for international buyers. But it won’t be easy.

British Fashion Council Announces Nominees for The Fashion Awards 2016
Jonathan Anderson, Alessandro Michele and Christopher Kane have all been nominated in multiple categories for The Fashion Awards 2016.

British Fashion Council Announces Nominees for The Fashion Awards 2016
Jonathan Anderson, Alessandro Michele and Christopher Kane have all been nominated in multiple categories for The Fashion Awards 2016.

#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.

#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.

The Vetements Effect
How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?

The Vetements Effect
How did the 17 brands that worked with Vetements for its Spring/Summer 2017 runway show benefit from the collaboration?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




