Gregg Renfrew
Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople
In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.
Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople
In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.
Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices
Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.
Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices
Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.
Behind Beautycounter’s Boom
The secret to the brand's success: a well-timed focus on ‘clean’ products and a 38,000-strong army of peer-to-peer salespeople.
Behind Beautycounter’s Boom
The secret to the brand's success: a well-timed focus on ‘clean’ products and a 38,000-strong army of peer-to-peer salespeople.
Beautycounter Adds Chanel-Linked Firm Mousse Partners as Strategic Investor
The clean beauty brand, known for its extensive list of banned chemicals and network of peer-to-peer sales consultants, announced a new round of funding said to total about $65 million at a $400 million valuation.
Beautycounter Adds Chanel-Linked Firm Mousse Partners as Strategic Investor
The clean beauty brand, known for its extensive list of banned chemicals and network of peer-to-peer sales consultants, announced a new round of funding said to total about $65 million at a $400 million valuation.
Op-Ed | It's Time to End Beauty As Usual
The personal care and beauty industries are severely under-regulated in the US, resulting in weak consumer protections against harmful ingredients, argues Gregg Renfrew of Beautycounter.
Op-Ed | It's Time to End Beauty As Usual
The personal care and beauty industries are severely under-regulated in the US, resulting in weak consumer protections against harmful ingredients, argues Gregg Renfrew of Beautycounter.
Will Safe Cosmetics Pay Off?
As consumer awareness grows, more beauty brands and retailers are investing in safe, toxin-free cosmetics for the mass market. Will it pay off?
Will Safe Cosmetics Pay Off?
As consumer awareness grows, more beauty brands and retailers are investing in safe, toxin-free cosmetics for the mass market. Will it pay off?