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Gosha Rubchinskiy

Fashion Week

A Good Boy Italian Feel at MSGM

Massimo Giorgetti has a wonderful sensibility for the zeitgeist, but he sometimes lacks the guts to follow his own route and reverts to popular fashion references.

Fashion Week

A Good Boy Italian Feel at MSGM

Massimo Giorgetti has a wonderful sensibility for the zeitgeist, but he sometimes lacks the guts to follow his own route and reverts to popular fashion references.


News & Analysis

Women Are Key to Growth in the Menswear Market

As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.

News & Analysis

Women Are Key to Growth in the Menswear Market

As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.


News & Analysis

Have We Reached Peak Logo?

Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.

News & Analysis

Have We Reached Peak Logo?

Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.


News & Analysis

As Athleisure Cools, Denim Heats Up

A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.

News & Analysis

As Athleisure Cools, Denim Heats Up

A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.


News & Analysis

H&M’s Answer to Streetwear Gathers Pace

With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.

News & Analysis

H&M’s Answer to Streetwear Gathers Pace

With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.


Retail

Burberry Plots Life After Bailey

Christopher Bailey is set to leave Burberry after 17 years, making way for a new chapter in the brand’s creative strategy.

Retail

Burberry Plots Life After Bailey

Christopher Bailey is set to leave Burberry after 17 years, making way for a new chapter in the brand’s creative strategy.


Retail

KM20 Marks Launch of Moscow Mega Store with Off-White, Gosha and Vetements

To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.

Retail

KM20 Marks Launch of Moscow Mega Store with Off-White, Gosha and Vetements

To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.


News & Analysis

How Fashion Learned to Love McDonald’s, Ikea and DHL

More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.

News & Analysis

How Fashion Learned to Love McDonald’s, Ikea and DHL

More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.


News & Analysis

Supreme, Rihanna Among Nominees for the British Fashion Council's 2017 Fashion Awards

The event will raise funds for the BFC’s education foundation, which supports emerging talent.

News & Analysis

Supreme, Rihanna Among Nominees for the British Fashion Council's 2017 Fashion Awards

The event will raise funds for the BFC’s education foundation, which supports emerging talent.


News & Analysis

10 Boutiques Winning with Gen-Z

A handful of boutiques have pioneered the luxury market of tomorrow, forging strong connections with young fashion consumers.

News & Analysis

10 Boutiques Winning with Gen-Z

A handful of boutiques have pioneered the luxury market of tomorrow, forging strong connections with young fashion consumers.