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Glen Luchford

Photographer

The photographer has been helping Alessandro Michele reimagine Gucci by shooting its campaigns.

Glen Luchford
Marketing

BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning

In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.

Marketing

BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning

In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.


Workplace & Talent

David James, Art Director

BoF talks to David James about his work for AnOther Magazine, art directing campaigns for Prada and the power of cinema.

Workplace & Talent

David James, Art Director

BoF talks to David James about his work for AnOther Magazine, art directing campaigns for Prada and the power of cinema.


News & Analysis

Top 10 Fashion Films of the Season

LONDON, United Kingdom — As online video consumption continues to grow, short fashion films have become an increasingly important component of brand

News & Analysis

Top 10 Fashion Films of the Season

LONDON, United Kingdom — As online video consumption continues to grow, short fashion films have become an increasingly important component of brand


News & Analysis

BoF Exclusive | Rei Kawakubo's Creative Manifesto

Today, courtesy of System magazine, BoF exclusively brings you a creative manifesto written by Rei Kawakubo of Comme des Garçons, one of the fashion industry's most revolutionary, but reticent designers.

News & Analysis

BoF Exclusive | Rei Kawakubo's Creative Manifesto

Today, courtesy of System magazine, BoF exclusively brings you a creative manifesto written by Rei Kawakubo of Comme des Garçons, one of the fashion industry's most revolutionary, but reticent designers.



What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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