Giovanna Battaglia Engelbert
Global Creative Director, Swarovski
Swarovski’s global creative director has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters to give the crystal-maker new relevance.
Giovanna Battaglia Engelbert is the global creative director of Swarovski Group. Engelbert has expanded the 129-year-old Austrian crystal brand’s influence on the global stage with a revamp focused on innovation, colour and a fashion-first aesthetic.
Born in Milan, Italy, Engelbert studied at the Brera Fine Arts Academy. In her teens, she started modelling for Dolce and Gabbana, then worked as a stylist for the fashion magazine Pig. Engelbert went on to work at Vogue Italia under editor Franca Sozzani. She has styled editorials with Peter Lindberg, Patrick Demarchelier and Mario Sorrenti and worked with brands including Carolina Herrera, Michael Kors and Dolce and Gabbana. While living in New York, working for W magazine, Engelbert grew a following for her street style. Engelbert started working at Swarovski in 2016 and in 2020 was promoted to global creative director.
At Swarovski, Engelbert has brought a vibrant new look to the brand — pulling off high-profile campaigns shot by Steven Miesel, a blockbuster collaboration with Kim Kardashian’s Skims and making Swarovski a red carpet fixture through viral moments with Lil Nas X and Cardi B as well as dressing top models Karlie Kloss, Irina Shayk, Imaan Hammam and Anok Yai at the 2024 Met Gala.
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The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
