Gigi Hadid
Model
The face of Tom Ford and Topshop first modelled for Guess aged two. She has a 40 million-strong social media following.
Off-White's Mountain High
Virgil Abloh’s latest proposition was a whiff of fresh air, showing that the idea of streetwear-as-fashion can indeed evolve into something new.
Off-White's Mountain High
Virgil Abloh’s latest proposition was a whiff of fresh air, showing that the idea of streetwear-as-fashion can indeed evolve into something new.
Sensational Tension at Versace
Masculine stereotypes were well and truly challenged on Donatella’s catwalk by a killer combination of rococo decoration and hormonal teen rave culture. But even her challenge was overtaken by the speed of life.
Sensational Tension at Versace
Masculine stereotypes were well and truly challenged on Donatella’s catwalk by a killer combination of rococo decoration and hormonal teen rave culture. But even her challenge was overtaken by the speed of life.
Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too?
TikTok is the Wild West of social media, but brands like Burberry, Calvin Klein, and Poshmark are testing the waters to reach younger consumers.
Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too?
TikTok is the Wild West of social media, but brands like Burberry, Calvin Klein, and Poshmark are testing the waters to reach younger consumers.
Who’s Really Driving Georgian Fashion? Not Demna.
Demna Gvasalia may be the very public face of Georgian fashion but behind the scenes it is a different story. BoF reveals the power brokers investing in the market.
Who’s Really Driving Georgian Fashion? Not Demna.
Demna Gvasalia may be the very public face of Georgian fashion but behind the scenes it is a different story. BoF reveals the power brokers investing in the market.
Behind Burberry’s Big Bet on Its New Monogram
Executives are betting on a new monogram to signal change, boost the brand’s luxury credentials and grow its leather goods offering.
Behind Burberry’s Big Bet on Its New Monogram
Executives are betting on a new monogram to signal change, boost the brand’s luxury credentials and grow its leather goods offering.
Instagram Hones in on Publishers’ Turf With Shopping Recommendations
A new account called @shop, spearheaded by Head of Fashion Partnerships Eva Chen, will spotlight fashion, beauty and home goods brands.
Instagram Hones in on Publishers’ Turf With Shopping Recommendations
A new account called @shop, spearheaded by Head of Fashion Partnerships Eva Chen, will spotlight fashion, beauty and home goods brands.
Capitalising on the Met Gala Moment Is Harder Than it Looks
The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?
Capitalising on the Met Gala Moment Is Harder Than it Looks
The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?
Move Over Fashion Nova: How a Niche Designer Brand Won Coachella
Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.
Move Over Fashion Nova: How a Niche Designer Brand Won Coachella
Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.
Today's Instagram Star May Be Tomorrow's Cosmetics Mogul
A new generation of celebrity makeup artists hopes to parlay social media influence into big business. But it takes more than a couple million Instagram followers to become the next Pat McGrath.
Today's Instagram Star May Be Tomorrow's Cosmetics Mogul
A new generation of celebrity makeup artists hopes to parlay social media influence into big business. But it takes more than a couple million Instagram followers to become the next Pat McGrath.
Willy Vanderperre Has a New Instagram Project
The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.
Willy Vanderperre Has a New Instagram Project
The Vogue photographer, known for his striking campaigns for Prada and Raf Simons, is set to showcase limited-edition “collectables” on the platform every month and release a new book with Idea.
More Models & Muses
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
