Gigi Hadid
Model
The face of Tom Ford and Topshop first modelled for Guess aged two. She has a 40 million-strong social media following.
Why Tommy Hilfiger Is Still Standing
The all-American apparel retailer is facing more competition in more regions than ever before, but marketing stunts like see-now-buy-now runway shows continue to pay off. What's the secret?
Why Tommy Hilfiger Is Still Standing
The all-American apparel retailer is facing more competition in more regions than ever before, but marketing stunts like see-now-buy-now runway shows continue to pay off. What's the secret?
Chanel Is Doubling Down on Blockbuster Shows, Despite China Setback
The luxury brand has had to rethink ambitious plans to restage its Métiers d’Art show in both London and Beijing this summer following the coronavirus outbreak, but it’s still betting on replica shows to connect with customers.
Chanel Is Doubling Down on Blockbuster Shows, Despite China Setback
The luxury brand has had to rethink ambitious plans to restage its Métiers d’Art show in both London and Beijing this summer following the coronavirus outbreak, but it’s still betting on replica shows to connect with customers.
Enduring Modernity at Chanel
Virginie Viard convincingly pulled off the impressive feat of conveying Coco Chanel’s fascinating, complex spirit.
Enduring Modernity at Chanel
Virginie Viard convincingly pulled off the impressive feat of conveying Coco Chanel’s fascinating, complex spirit.
At Jacquemus and Hermès, Smoking Hot and Sharp Simplicity
Showing at different ends of Paris, Simon Porte Jacquemus and Véronique Nichanian presented very different visions for today’s men (and women).
At Jacquemus and Hermès, Smoking Hot and Sharp Simplicity
Showing at different ends of Paris, Simon Porte Jacquemus and Véronique Nichanian presented very different visions for today’s men (and women).
What's Really Driving Success in the Fine Jewellery Market?
From Cartier to Boucheron, established houses are doubling down on entry-price, 'affordable' items in order to boost their top lines.
What's Really Driving Success in the Fine Jewellery Market?
From Cartier to Boucheron, established houses are doubling down on entry-price, 'affordable' items in order to boost their top lines.
How to Grow a Brand Beyond a Buzz Moment
An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.
How to Grow a Brand Beyond a Buzz Moment
An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.
Virginie Viard’s Chanel Is Taking Shape
So far, it’s the designer’s coquettish and unabashedly Parisian approach that could win her new fans.
Virginie Viard’s Chanel Is Taking Shape
So far, it’s the designer’s coquettish and unabashedly Parisian approach that could win her new fans.
Rihanna: 1; Victoria’s Secret: 0
With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. BoF speaks to Rihanna about the show and her goals for the brand.
Rihanna: 1; Victoria’s Secret: 0
With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. BoF speaks to Rihanna about the show and her goals for the brand.
Reebok Deepens Ties With Pyer Moss
The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.
Reebok Deepens Ties With Pyer Moss
The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
More Models & Muses
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
