Gia Kuan

Gia Kuan, founder of Gia Kuan Consulting, is part of a new wave of publicists redefining New York’s fashion scene with a focus on independent designers, cultural impact and an interdisciplinary approach that bridges fashion, art and lifestyle. 

The New Zealand-Taiwanese entrepreneur cut her teeth in fashion at Comme Des Garçons, Dover Street Market and public relations firm Nadine Johnson, before launching her own firm in 2019. Kuan quickly built up a roster of brands driving culture, including Telfar, Luar, Puppets and Puppets, Priscavera and Kim Shui. The firm is distinguished by its holistic approach, which encompasses communications, strategic partnerships, and programming, all designed to forge meaningful cultural connections. Kuan has also become known as a democratising force in fashion, helping bring fans into runway shows and exemplifying  diversity in the brands she chooses to represent. 

Gia Kuan Consulting was recognised as The PR Net Next Gen Awards' Art and Culture Agency of the Year 2024 and was among The Observer's most powerful PR firms in 2024. New York Magazine described Kuan as “taking over the NYC fashion and art scene” and Document Journal called her “the PR powerhouse behind New York’s Fashion renaissance.”

Gian Kuan has worked with both legacy and independent designers and clients ranging from Anna Sui (New York), Jordan Brand (USA), Rui (Shanghai), Kiko Kostadinov (London), Lu’u Dan (London), Stüssy (USA), Starface (USA), Sukeban (Japan), La Horde (France).