Georges Kern
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
How Watchmakers Are Dealing With Soaring Gold Prices
As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.
How Watchmakers Are Dealing With Soaring Gold Prices
As gold tops $4,600 per ounce, executives including Breitling CEO Georges Kern are bracing for a hit to margins. Solutions range from seeking new materials to raising prices or postponing gold purchases.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Inside Breitling’s Big Bet on the NFL
An estimated $30 million tie-up with American football gives the Swiss watchmaker access to the US’ most-watched sport—which is seeking to expand internationally and enhance its cultural cachet.
Where Breitling’s CEO Is Placing His Bets
Georges Kern talks to BoF about the state of the Swiss watch sector, next steps for the Breitling brand and why brands hiking prices without product upgrades will suffer.
Where Breitling’s CEO Is Placing His Bets
Georges Kern talks to BoF about the state of the Swiss watch sector, next steps for the Breitling brand and why brands hiking prices without product upgrades will suffer.
Breitling: Finding the Optimal Sales Channel Mix
Though direct-to-consumer is becoming much more important to watchmakers, Breitling CEO Georges Kern is spreading investment across several channels, rebalancing store networks and refusing to give up on trusted third-party retailers.
Breitling: Finding the Optimal Sales Channel Mix
Though direct-to-consumer is becoming much more important to watchmakers, Breitling CEO Georges Kern is spreading investment across several channels, rebalancing store networks and refusing to give up on trusted third-party retailers.
Inside Richemont’s Leadership Crisis
An unconventional management structure, combined with serious ongoing business challenges, has upset senior ranks at the Swiss luxury conglomerate.
Inside Richemont’s Leadership Crisis
An unconventional management structure, combined with serious ongoing business challenges, has upset senior ranks at the Swiss luxury conglomerate.