George Krakowiak

George Krakowiak is a London-based Brazilian stylist who explores themes of heritage, mundanity and introspection. Known for his avant-garde, subversive and evocative aesthetic, Krakowiak regularly uses everyday objects in his work. He has styled Tyla for the cover of British Vogue and Bad Bunny for Vogue Italia as well as editorials for The New York Times, D Repubblica and Another Magazine. His creative process includes the Brazilian concept of gambiarra, or the on-the-fly improvisation and ingenious solutions when resources are scarce. Photographer Rafael Pavarotti is a close collaborator. In 2024, Krakowiak was named among the 50 New Wave talents by the British Fashion Council.

Krakowiak cites his academic background as a catalyst for his interest in viewing fashion from a sociological perspective. He has spoken about the dominant Eurocentric perspectives in the fashion industry, and the exoticisation and stereotyping Latin American artists face while working abroad. Hailing from Londrina, Brazil, Krakowiak studied social sciences before moving to pursue anthropology in Sao Paulo, where an odd job as a friend’s assistant marked the beginning of his career in fashion. He describes his work as “intuitive and investigative.”