Gabriel Whaley is the founder and CEO of MSCHF, a Brooklyn-based art collective and creative studio known for blurring the lines between art, fashion, tech and satire. Whaley leads a team of artists committed to mischief, controversy, and cultural critique. From viral stunts like turning a pair of Air Max 97s into “Jesus Shoes”, to selling 1,000 Warhol art pieces (only one of being real); Mschf continues to make headlines and disrupt fashion industry norms. With Whaley at the helm, the collective has earned global recognition, museum placements and awards, including being named one of Fast Company’s 50 Most Innovative Companies and a spot on Hypebeast's Top 100 list.
VITAL STATISTICS
BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.
BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.
Gabriel Whaley: The Future of Virality
You can view the BoF VOICES 2025 on-demand video below.
Gabriel Whaley: The Future of Virality
You can view the BoF VOICES 2025 on-demand video below.