Frida Giannini

The former creative director of Gucci, Frida Giannini’s strong design aesthetic, drawn from the archives of the storied label’s rich history and re-imagined for a modern audience, helped grow the brand into a commercial powerhouse.

Taking over the company's creative helm in 2006, Giannini’s transformation away from the GG monograms and towards house classics such as the flora motif, proved an instant commercial success.

Giannini exited Gucci, at the start of 2015, following a year of declining sales. Since her departure, Giannini has turned her full attention to charity work, becoming a board member for Save the Children in 2017.

Giannini joined Fendi in 1997 as design assistant. Shortly after being promoted to designer of Fendi’s leather goods in 2000, Giannini transferred to Gucci as design director of the label’s handbag line. She was appointed the creative director of accessories in 2004.

Following Tom Ford’s departure, Giannini was named as creative director of menswear in 2005 and in 2006 assumed responsibility of the womenswear line, rising to sole creative director of the label.

In February 2013 Giannini established the Chime for Change organisation in collaboration with Salma Hayek and Beyonce Knowles.

From 2017 to 2019 Giannini worked in design at Canada Goose. Following this in 2023, she launched her book lunched her book, edited by  Rizzoli NY, “A journey Into the Style and Music of my Icons since 1969-THE YEAR OF THE BIG BANG."