Fran Horowitz

Fran Horowitz is the chief executive of Abercrombie & Fitch Co (A&F Co.), a portfolio of retail brands including Abercrombie & Fitch and Hollister. Under her leadership, the company has experienced remarkable growth, driven by her strategic vision and commitment to transformation. Horowitz has been instrumental in steering the company towards a more inclusive and diverse brand identity, which has resonated strongly with a wider audience.

Horowitz’s journey to the top of began in merchandising and brand management. She previously served as the president and chief merchandising officer for all brands at Abercrombie & Fitch Co., and before that, as brand president of Hollister. Her ability to revitalise struggling brands became evident early in her career, where she demonstrated a knack for identifying core issues and implementing effective solutions.

Since assuming the role of CEO in February 2017, Horowitz has led A&F Co. through a series of transformative changes. She focused initially on overhauling the product lineup, then systematically overhauled marketing and other business functions. The old A&F Co. was known for its branded take on preppy basics such as polos and hoodies; Under Horowitz, it eschewed its logo and began to pursue trends, resulting in a product offering that balances fashion-forward but accessible styles with value. The executive also implemented channels for customer feedback, which has led to more inclusive sizing and product offerings, further broadening the retailer’s appeal​.

This comprehensive transformation has been a key factor in the company’s resurgence, which saw its stock price increase fivefold over the past year​.

By championing inclusivity and leveraging social media trends, particularly on platforms like TikTok, Horowitz has successfully rebranded Abercrombie & Fitch Co. for a new generation of consumers. Her leadership continues to drive the company forward, positioning it as a favourite among young professionals.