Fabrizio Cardinali
Chief Executive, Etro
The former Richemont executive led the group’s only menswear brand, charged with mining its significant lifestyle potential, before returning to Dolce & Gabbana in 2017.
Fabrizio Cardinali is the chief executive of Etro and was formerly Dolce & Gabbana's chief operating officer and the chief executive of Alfred Dunhill. During his tenure the executive sought to capitalise on the brand’s lifestyle potential through new creative hires, an increased and consumer-centric product line expansion, and a continuing push in retail, focused on its ducal Mayfair flagship.
Cardinali was appointed to Dunhill at a crucial time in the brand’s development, as part of a group-wide strategy and management shuffle, intended to re-energise the fashion and soft luxury brands owned by the Financière Richemont group.
Cardinali joined Dunhill from stablemate Lancel, where he served as chief executive from October of 2012. Cardinali initially joined the Richemont group from Dolce and Gabbana, where he was the sales and marketing director following a six-year stint as the worldwide director for the label. In addition to his career in luxury, the executive held several senior roles at Levi Strauss & Co. and the Diesel group.
In September 2021, Cardinali joined Etro as chief executive.
Career History
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AI and the Future of Fashion E-Commerce Content
At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.
AI and the Future of Fashion E-Commerce Content
At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.
BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.
BoF VOICES 2025: Technology in Service of Humanity
Speakers from Reddit’s vice president of community to MSCHF’s founder and CEO took the stage to talk about the power and limits of technologies such as AI in the third session of BoF’s 10th annual VOICES gathering.
Gianni Serazzi and Fabrizio Cardinali: AI and the Future of Fashion E-Commerce Content
You can view the BoF VOICES 2025 on-demand video below.
Gianni Serazzi and Fabrizio Cardinali: AI and the Future of Fashion E-Commerce Content
You can view the BoF VOICES 2025 on-demand video below.
Alibaba and JD.com Battle for Luxury Goods Market
The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.
Alibaba and JD.com Battle for Luxury Goods Market
The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.
Richemont’s Dunhill Dilemma
The Richemont-owned British heritage label has been struggling to boost business performance for years. Can a former Burberry management and creative duo turn things around?
Richemont’s Dunhill Dilemma
The Richemont-owned British heritage label has been struggling to boost business performance for years. Can a former Burberry management and creative duo turn things around?
Power Moves | Dolce & Gabbana Names COO, Burberry Hires Head of Strategy
This week, Dolce & Gabbana Group has appointed Fabrizio Cardinali as chief operating officer, while Leonie Brantberg has been tapped by Burberry to head up their strategy department.
Power Moves | Dolce & Gabbana Names COO, Burberry Hires Head of Strategy
This week, Dolce & Gabbana Group has appointed Fabrizio Cardinali as chief operating officer, while Leonie Brantberg has been tapped by Burberry to head up their strategy department.
News Bites | Dunhill Names New Creative Director, Roland Mouret Exits Robert Clergerie
In today's News Bites, Dunhill appoints former Burberry menswear designer Mark Weston as its new creative director, while David Tourniaire-Beauciel steps into the shoes of Roland Mouret at Robert Clergerie.
News Bites | Dunhill Names New Creative Director, Roland Mouret Exits Robert Clergerie
In today's News Bites, Dunhill appoints former Burberry menswear designer Mark Weston as its new creative director, while David Tourniaire-Beauciel steps into the shoes of Roland Mouret at Robert Clergerie.
Power Moves | Management and Creative Shake-Up At Richemont, Tisci Exits Givenchy
This week, Richmont appointed Andrew Maag as chief executive officer of Dunhill, and Chloé confirmed the departure of creative director Clare Waight Keller.
Power Moves | Management and Creative Shake-Up At Richemont, Tisci Exits Givenchy
This week, Richmont appointed Andrew Maag as chief executive officer of Dunhill, and Chloé confirmed the departure of creative director Clare Waight Keller.
Chinese Men Loosen Up
China’s growing appetite for casual menswear is boosting sportswear and basics brands, while further complicating things for luxury labels.
Chinese Men Loosen Up
China’s growing appetite for casual menswear is boosting sportswear and basics brands, while further complicating things for luxury labels.
Where Will Growth Come From in 2015? Fashion CEOs Speak
BoF speaks to leading fashion CEOs to understand their 2015 growth priorities.
Where Will Growth Come From in 2015? Fashion CEOs Speak
BoF speaks to leading fashion CEOs to understand their 2015 growth priorities.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
