Eva Kruse
Executive Director & Co-Founder, Bee:wild
The ex-editor led the Copenhagen Fashion Summit, the world’s most important forum on sustainable fashion, and is an executive director and co-founder of Bee:wild.
Eva Kruse executive director and co-founder of Bee:wild - a new initiative by the renowned nature conservation organisation Re:wild (co-founded by Leonardo DiCaprio). Bee:wild aims to reverse biodiversity and pollinator decline through a campaign for civil and corporate actions.
A pioneer in promoting sustainability in fashion, Kruse has worked ambitiously to push this agenda globally since 2007, an effort that includes creating Copenhagen Fashion Summit, which was launched in 2009 alongside the UN Climate Change Conference COP15 in Copenhagen. In the autumn of 2013, Kruse gave a TEDx Talk on the topic “Changing the world through fashion” in which she advocated that not only companies and politicians, but also consumers, should be at the forefront of sustainability efforts.
In 2016, Kruse put forward a new and ambitious strategy for Copenhagen Fashion Summit and created the overarching Global Fashion Agenda, which aims to take global leadership on creating a movement within fashion towards positive change and responsible innovation.
Kruse co-founded Danish Fashion Institute along with Copenhagen Fashion Week in 2005. Not only has she put Danish fashion on the political agenda but also on the global fashion map with her work with sustainability and Copenhagen Fashion Week. The fashion week in Copenhagen is now Scandinavia’s largest fashion event and was one of the first fashion weeks in the world to arrange an open programme with fashion events for the public.
After almost five years as the chief executive of the Global Fashion Agenda, Kruse stepped down in March 2021 to join as an executive of the self-styled materials science company Pangaia. She remains a board member of the Global Fashion Agenda.
Since graduating as a project manager from KaosPilots, an alternative business school, Kruse has worked in the worlds of fashion and media in various capacities, including as editor-in-chief of the fashion magazine Eurowoman and as a TV presenter on the Danish broadcasting networks TV2 and TV3.
Kruse has received several recognitions for her work with sustainability and the Summit including being awarded the Human Rights Prize of the French embassy in 2017 by the French Ambassador in Denmark François Zimeray.
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China’s fashion capital will be the first to completely return to live, physical shows but insiders concede it’s not quite ‘business as usual.’
Shanghai Fashion Week: A Barometer for the World’s Largest Fashion Market
China’s fashion capital will be the first to completely return to live, physical shows but insiders concede it’s not quite ‘business as usual.’
Global Fashion Agenda Calls on Industry to Rebuild Sustainably
The industry advocacy group has laid out six key focus areas for senior executives, calling on the industry to 'future proof' its business model by placing sustainability at its core.
Global Fashion Agenda Calls on Industry to Rebuild Sustainably
The industry advocacy group has laid out six key focus areas for senior executives, calling on the industry to 'future proof' its business model by placing sustainability at its core.
Investing in the Sustainability Sisterhood
Female impact investors are putting their money where their mouth is, backing sustainable fashion companies and hoping their bets pay off in more ways than one. But how savvy are values-based investments in the post-pandemic reality?
Investing in the Sustainability Sisterhood
Female impact investors are putting their money where their mouth is, backing sustainable fashion companies and hoping their bets pay off in more ways than one. But how savvy are values-based investments in the post-pandemic reality?
Is Your Fashion Brand Ethical?
More and more brands are claiming that the clothes they sell have a positive social impact. Here are four essential steps toward making that statement true.
Is Your Fashion Brand Ethical?
More and more brands are claiming that the clothes they sell have a positive social impact. Here are four essential steps toward making that statement true.
Fashion's Growth-Focused Business Model Is Not Sustainable. What's the Solution?
The industry has yet to solve the trade-off that selling more clothes, bags and shoes fundamentally requires more resources.
Fashion's Growth-Focused Business Model Is Not Sustainable. What's the Solution?
The industry has yet to solve the trade-off that selling more clothes, bags and shoes fundamentally requires more resources.
What Fashion Can Learn from a Decade of Disasters
As the fashion industry heads into a new decade, it is facing more pressure than ever before to clean up its act when it comes to climate change and human rights. Whether or not it does could determine which brands survive the next 10 years.
What Fashion Can Learn from a Decade of Disasters
As the fashion industry heads into a new decade, it is facing more pressure than ever before to clean up its act when it comes to climate change and human rights. Whether or not it does could determine which brands survive the next 10 years.
5 Takeaways From Fashion’s Sustainability Summit
The industry’s annual gathering in Copenhagen had an ominous conclusion: time is running out, and there’s a lot still to be done.
5 Takeaways From Fashion’s Sustainability Summit
The industry’s annual gathering in Copenhagen had an ominous conclusion: time is running out, and there’s a lot still to be done.
Making the Business Case for Sustainability
Reputational and financial risks related to the industry’s exposure to climate change are creeping up executives’ agendas, coming into focus at the launch of the Global Fashion Agenda’s new sustainability priorities at Davos.
Making the Business Case for Sustainability
Reputational and financial risks related to the industry’s exposure to climate change are creeping up executives’ agendas, coming into focus at the launch of the Global Fashion Agenda’s new sustainability priorities at Davos.
Levi’s Bets on Lasers
The world's oldest denim brand is rolling out a new technology that could have longterm implications for the business.
Levi’s Bets on Lasers
The world's oldest denim brand is rolling out a new technology that could have longterm implications for the business.
Fashion's 7 Priorities To Achieve Sustainability
In the lead up to this year's Copenhagen Fashion Summit, Eva Kruse’s sustainability forum Global Fashion Agenda highlights seven sustainability measures every fashion CEO needs to prioritise this year.
Fashion's 7 Priorities To Achieve Sustainability
In the lead up to this year's Copenhagen Fashion Summit, Eva Kruse’s sustainability forum Global Fashion Agenda highlights seven sustainability measures every fashion CEO needs to prioritise this year.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
