Eva Chen
Head of Fashion Partnerships, Instagram
The former Condé Nast editor acts as the go-between for the Silicon Valley social media company and the notoriously clubby world of fashion.
Instagram’s Eva Chen: ‘It’s Not a Numbers Game’
How can fashion brands excel on Instagram? BoF spoke to Eva Chen, Instagram’s head of fashion partnerships, to identify five principles.
Instagram’s Eva Chen: ‘It’s Not a Numbers Game’
How can fashion brands excel on Instagram? BoF spoke to Eva Chen, Instagram’s head of fashion partnerships, to identify five principles.
The Digital Iceberg
Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.
The Digital Iceberg
Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.
Power Moves | Yoox Net-A-Porter Independent Directors, Karen Millen Names CEO, J Brand President Exits
BoF compiles the most important professional moves of the week.
Power Moves | Yoox Net-A-Porter Independent Directors, Karen Millen Names CEO, J Brand President Exits
BoF compiles the most important professional moves of the week.
Yoox Net-a-Porter Appoints Executives From Instagram, La Rinascente to Board
Yoox Net-a-Porter Group SpA strengthened its board, naming Eva Chen and Vittorio Radice as independent directors.
Yoox Net-a-Porter Appoints Executives From Instagram, La Rinascente to Board
Yoox Net-a-Porter Group SpA strengthened its board, naming Eva Chen and Vittorio Radice as independent directors.
What's Going On at Condé Nast?
The publisher is streamlining its operations and reorganising its US portfolio to capitalise on its most valuable brands: Vogue, Vanity Fair, GQ, Wired and The New Yorker. BoF breaks down the changes.
What's Going On at Condé Nast?
The publisher is streamlining its operations and reorganising its US portfolio to capitalise on its most valuable brands: Vogue, Vanity Fair, GQ, Wired and The New Yorker. BoF breaks down the changes.
BFAs Celebrate Fashion, But Not Business
The British Fashion Awards have become the de facto celebration of our global fashion industry, but they should acknowledge businesspeople as well as creatives.
BFAs Celebrate Fashion, But Not Business
The British Fashion Awards have become the de facto celebration of our global fashion industry, but they should acknowledge businesspeople as well as creatives.
Manu Atelier and the Eva Chen Effect
Turkish handbag brand Manu Atelier was steadily winning over domestic consumers before an unexpected post by Eva Chen catapulted their 12-month-old business onto the international stage.
Manu Atelier and the Eva Chen Effect
Turkish handbag brand Manu Atelier was steadily winning over domestic consumers before an unexpected post by Eva Chen catapulted their 12-month-old business onto the international stage.
Inside Fashion’s Instagram Wars
Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?
Inside Fashion’s Instagram Wars
Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?
Bits & Bytes | Tinker Tailor Closes, Apple Plunge, Rocket Value Rises
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Tinker Tailor Closes, Apple Plunge, Rocket Value Rises
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Power Moves | New CEOs at MatchesFashion.com, Guess, Jonathan Saunders
BoF compiles the most important professional moves of the week.
Power Moves | New CEOs at MatchesFashion.com, Guess, Jonathan Saunders
BoF compiles the most important professional moves of the week.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
