Eva Chen
Head of Fashion Partnerships, Instagram
The former Condé Nast editor acts as the go-between for the Silicon Valley social media company and the notoriously clubby world of fashion.
Instagram Hones in on Publishers’ Turf With Shopping Recommendations
A new account called @shop, spearheaded by Head of Fashion Partnerships Eva Chen, will spotlight fashion, beauty and home goods brands.
Instagram Hones in on Publishers’ Turf With Shopping Recommendations
A new account called @shop, spearheaded by Head of Fashion Partnerships Eva Chen, will spotlight fashion, beauty and home goods brands.
Instagram's E-Commerce Plans Are Bigger Than You Think
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Instagram's E-Commerce Plans Are Bigger Than You Think
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Why It Bags Are Making a Comeback
Yesterday’s viral status symbols, including the Dior Saddle and Fendi Baguette, are relaunching with Instagram-friendly marketing techniques and familiar silhouettes. Why now?
Why It Bags Are Making a Comeback
Yesterday’s viral status symbols, including the Dior Saddle and Fendi Baguette, are relaunching with Instagram-friendly marketing techniques and familiar silhouettes. Why now?
Cult Accessories Label Wandler Launches Footwear
The handbag brand, known for its clean and geometrical designs, is moving into a new category, launching its first shoe collection in April.
Cult Accessories Label Wandler Launches Footwear
The handbag brand, known for its clean and geometrical designs, is moving into a new category, launching its first shoe collection in April.
Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.
Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.
Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
How Vogue Is Selling Access
The second annual Forces of Fashion conference mixed fashion fans with designers and editors. Next up? An exclusive membership club designed to leverage Vogue’s community of editors into a new stream of revenue.
How Vogue Is Selling Access
The second annual Forces of Fashion conference mixed fashion fans with designers and editors. Next up? An exclusive membership club designed to leverage Vogue’s community of editors into a new stream of revenue.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
Why Nike Is Unafraid to Take Sides in America’s Culture Wars
The sportswear giant’s decision to feature polarising American football quarterback Colin Kaepernick in its advertising, inciting threats of a boycott and antagonising US president Trump, may be one of its smartest marketing moves yet.
Vogue’s Selby Drummond Is Heading to Snapchat
The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.
Vogue’s Selby Drummond Is Heading to Snapchat
The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.
Elle Magazine Launches Weekender Event For Readers
The event is part of a wider push on experiences from Hearst UK, which has doubled its events team with the view to hosting over 100 events by the end of 2018.
Elle Magazine Launches Weekender Event For Readers
The event is part of a wider push on experiences from Hearst UK, which has doubled its events team with the view to hosting over 100 events by the end of 2018.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
