Erdem Moralioglu
Designer, Erdem
The half-Turkish designer grew up in Canada before moving to London to set up his label, known for its sharp shapes and dark floral prints.
Erdem Moralioglu is the eponymous founder of fashion label Erdem, which he started in 2005 with a collection of softly sweeping dresses and floral prints, now a part of his signature aesthetic. The half-Turkish and half-British designer was born in Montréal, where he also grew up and took an interest in fashion at a young age.
Moralioglu earned a bachelor's degree in fashion at Ryerson University in Toronto before moving to London in 2001 to attend the Royal College of Art, having been inspired by his mother, who hailed from Birmingham, to steep himself in British culture and fashion. He interned at Vivienne Westwood and a stint at Diane von Furstenberg after graduation took him to New York for a year, but he quickly returned to establish his home base and studio in Shoreditch in East London.
Since then, the designer has won fans and critical acclaim with his blend of overtly feminine silhouettes and moody, meticulous prints. The brand has received numerous accolades over the years, including the 2008 British Fashion Council 's Fashion Forward Award; the 2010 inaugural Vogue / British Fashion Council Designer Fashion Fund Award, the 2012 British Fashion Council's New Establishment Award, the 2013 British Fashion Council's Red Carpet Award, the 2014 British Fashion Council's Womenswear Designer of the Year Award, the 2015 British Fashion Council's Establishment Designer Award, the 2016 Fashion Group International Fashion Star Award.
Erdem is sold in over 170 retailers, including Barneys, Bergdorf Goodman, Selfridges and Le Bon Marche. The brand has a shop in Saks Fifth Avenue, launched an e-commerce store in 2014 and opened its debut flagship store in London's Mayfair in 2015. The brand has also collaborated with H&M in 2017, and a beauty collection with NARS and the Royal Ballet for Christopher Wheeldon's production, Corybantic Games, in 2018.
In November 2019, the brand appointed its first chief executive, former Chloé Managing Director Philippa Nixon.
Career History
VITAL STATISTICS
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Unearthing the New at London Fashion Week
From Daniel del Valle to Oscar Ouyang, London’s creative newcomers held their own alongside more established propositions, reports Susanna Lau.
Unearthing the New at London Fashion Week
From Daniel del Valle to Oscar Ouyang, London’s creative newcomers held their own alongside more established propositions, reports Susanna Lau.
20 Years of Erdem: London’s Indie Survivor
How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.
20 Years of Erdem: London’s Indie Survivor
How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.
Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.
Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.
Erdem Launches Menswear Line for Spring 2022
The British label best known for its romantic designs for women is moving to capture a slice of the $344 billion menswear market.
Erdem Launches Menswear Line for Spring 2022
The British label best known for its romantic designs for women is moving to capture a slice of the $344 billion menswear market.
In London, an Antidote to Insta-Bait
From Molly Goddard to Simone Rocha, the designers who stood out this week spoke authoritatively to their customers, reports Osman Ahmed.
In London, an Antidote to Insta-Bait
From Molly Goddard to Simone Rocha, the designers who stood out this week spoke authoritatively to their customers, reports Osman Ahmed.
Erdem: Different Women, Different Geographies
The detail was extraordinary, the colour scheme vibrant, but the clothes could have used the edge embedded in ‘inspiratrice’ Tina Modotti — silent movie star and Communist agitator — to make the story whole — and relevant.
Erdem: Different Women, Different Geographies
The detail was extraordinary, the colour scheme vibrant, but the clothes could have used the edge embedded in ‘inspiratrice’ Tina Modotti — silent movie star and Communist agitator — to make the story whole — and relevant.
None of Your Business with Erdem Moralioglu
In the fifth episode of the series, we test the business savvy of designer Erdem Moralioglu.
None of Your Business with Erdem Moralioglu
In the fifth episode of the series, we test the business savvy of designer Erdem Moralioglu.
Erdem’s Eerie Séance
There’s no escaping the past for the designer, whose sense of time and place was fed by the spell of an Italian princess.
Erdem’s Eerie Séance
There’s no escaping the past for the designer, whose sense of time and place was fed by the spell of an Italian princess.
Top 10 Shows of Autumn/Winter 2018
From a fashion month full of thought-provoking moments, BoF picks the top ten shows of the season.
Top 10 Shows of Autumn/Winter 2018
From a fashion month full of thought-provoking moments, BoF picks the top ten shows of the season.
Erdem Spins a Dazzling Tale
The designer was practically guaranteed a star collection when he turned to the glamorous life of Adele Astaire for inspiration, bringing a new substance to his world.
Erdem Spins a Dazzling Tale
The designer was practically guaranteed a star collection when he turned to the glamorous life of Adele Astaire for inspiration, bringing a new substance to his world.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
