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Emma Grede

Latest News & Analysis
Luxury

Exclusive: Emma and Jens Grede, Von Furstenbergs Invest in The Elder Statesman

The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.

Luxury

Exclusive: Emma and Jens Grede, Von Furstenbergs Invest in The Elder Statesman

The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.


Retail

Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex

The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.

Retail

Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex

The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.


Retail

One Year Later, the 15 Percent Pledge Raises Its Ambitions

As Nordstrom announces a 10-year partnership with the organisation launched on Instagram after George Floyd’s death to call on retailers to spend more money on Black-owned brands, founder Aurora James and board member Emma Grede tell BoF about keeping up the momentum and supporting entrepreneurs.

Retail

One Year Later, the 15 Percent Pledge Raises Its Ambitions

As Nordstrom announces a 10-year partnership with the organisation launched on Instagram after George Floyd’s death to call on retailers to spend more money on Black-owned brands, founder Aurora James and board member Emma Grede tell BoF about keeping up the momentum and supporting entrepreneurs.


News & Analysis

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.

News & Analysis

The BoF Podcast: Building Disruptive Direct-to-Consumer Brands

Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.


News & Analysis

Unraveling the Plus-Size Problem

While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?

News & Analysis

Unraveling the Plus-Size Problem

While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?