Emily Weiss
Founder & Chief Executive, Glossier & Intothegloss.com
The fashion assistant turned beauty blogger, has turned her five-year-old beauty start-up into a global brand valued at over $1 billion.
How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.
How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.
Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy
The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy
The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Inside Glossier’s First Major Retail Partnership
The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
Inside Glossier’s First Major Retail Partnership
The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
What Beauty Can Learn From Streetwear
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'
What Beauty Can Learn From Streetwear
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'
Power Moves | Tranoï Names President, Issey Miyake Appoints Designer
This week, Tranoï trade show names the successor to former president David Hadida, while Issey Miyake promotes Satoshi Kondo to head designer.
Power Moves | Tranoï Names President, Issey Miyake Appoints Designer
This week, Tranoï trade show names the successor to former president David Hadida, while Issey Miyake promotes Satoshi Kondo to head designer.
The Hidden Network Churning Out Celebrity and Influencer Beauty Lines
Every celebrity wants to launch the next Kylie Cosmetics or Fenty Beauty. But few want to put in the work required to build a brand from scratch. BoF takes a look at the growing field of companies that develop beauty lines for famous faces.
The Hidden Network Churning Out Celebrity and Influencer Beauty Lines
Every celebrity wants to launch the next Kylie Cosmetics or Fenty Beauty. But few want to put in the work required to build a brand from scratch. BoF takes a look at the growing field of companies that develop beauty lines for famous faces.
How I Became... A Beauty Consultant
The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.
How I Became... A Beauty Consultant
The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.
New York’s Fashion and Beauty Startup Scene Is Having a Moment
Investors like the new breed of fashion companies that have an Instagram-fuelled intimate relationship with their customers.
New York’s Fashion and Beauty Startup Scene Is Having a Moment
Investors like the new breed of fashion companies that have an Instagram-fuelled intimate relationship with their customers.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
