Elliott Hill

Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.

Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.

Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.

Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.

Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.

Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.

This Week: Will Nike Show the First Steps of a Turnaround?
Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.

This Week: Will Nike Show the First Steps of a Turnaround?
Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.

Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.

Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.

Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.

Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.

This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.

This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.

Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down
The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.

Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down
The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.

Apple CEO’s Other Job: Helping Turn Nike Around
Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.

Apple CEO’s Other Job: Helping Turn Nike Around
Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.

Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.

Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.