Skip to main content

Elliott Hill

Sports

Nike’s Female Basketball Stars Are Outshining Their Male Counterparts

WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.

Sports

Nike’s Female Basketball Stars Are Outshining Their Male Counterparts

WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.


Retail

Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away

Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.

Retail

Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away

Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.


Retail

Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs

The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.

Retail

Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs

The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.


Retail

This Week: Will Nike Show the First Steps of a Turnaround?

Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.

Retail

This Week: Will Nike Show the First Steps of a Turnaround?

Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.


Sports

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.

Sports

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.


Retail

Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell

Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.

Retail

Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell

Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.


Retail

This Week: Nike’s Elliott Hill Takes the Stage

The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.

Retail

This Week: Nike’s Elliott Hill Takes the Stage

The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.


Technology

Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down

The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.

Technology

Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down

The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.


Retail

Apple CEO’s Other Job: Helping Turn Nike Around

Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.

Retail

Apple CEO’s Other Job: Helping Turn Nike Around

Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.


Sports

Nike’s Declining Brand Heat, in Five Charts

Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.

Sports

Nike’s Declining Brand Heat, in Five Charts

Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.