Drew Elliott
Global Creative Director, M·A·C Cosmetics; Strategic Creative Advisor, Too Faced Cosmetics
By commissioning digitally savvy content, including the infamous Kim Kardashian #BreakTheInternet cover, the creative catapulted Paper Magazine into global awareness. Now, he's turning his attention to a legacy beauty brand.


Paper Magazine Acquired by Tom Florio’s New Media Group
BoF can exclusively reveal that Florio and Paper’s Drew Elliott, together with strategic partner XRM Media, plan to invest in video and viral strategies while building off the magazine’s rich cultural history.

Paper Magazine Acquired by Tom Florio’s New Media Group
BoF can exclusively reveal that Florio and Paper’s Drew Elliott, together with strategic partner XRM Media, plan to invest in video and viral strategies while building off the magazine’s rich cultural history.

Is Branded Content Buoying Fashion Publishers?
Fashion publishers are pushing sponsored content to make up for declining traditional print advertising revenues. Is it working?

Is Branded Content Buoying Fashion Publishers?
Fashion publishers are pushing sponsored content to make up for declining traditional print advertising revenues. Is it working?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




