Drew Elliott
Global Creative Director, M·A·C Cosmetics; Strategic Creative Advisor, Too Faced Cosmetics
By commissioning digitally savvy content, including the infamous Kim Kardashian #BreakTheInternet cover, the creative catapulted Paper Magazine into global awareness. Now, he's turning his attention to a legacy beauty brand.
Drew Elliott is the senior vice president, global creative director of M.A.C. Cosmetics, joining the company from Paper magazine. Additionally Elliott is the strategic creative advisor to Too Faced Cosmetics. Elliott works on product concepts and key brand initiatives.
During his tenure at Paper, Elliott was responsible for the publication’s digital savvy, and the impressive impact of its social media campaigns. By embracing digital and commissioning viral content, Elliott has catapulted the publication to global exposure. Engineering Kim Kardashian’s controversial #BreakTheInternet cover, he demonstrated his expertise in online content creation and insight into the mechanics of influencer engagement.
In 2008, Elliott joined Paper Communications as vice president. In 2010, he moved to California-based social media and publishing company theAudience as vice president of brand integration. In 2014, Elliott returned to Paper as the chief creative officer.
Elliott grew up in Bloomington, Indiana and graduated from New York University’s Gallatin School of Individualised Study in 2003, majoring in Pop Culture and English. He has collaborated with BoF on educational projects, tutoring an online course in Digital Marketing and providing crucial insight for the 2019 playbook, "How to Maximise Your Influencer Strategy."
Career History
VITAL STATISTICS
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#BoFLIVE: Digital Marketing with Drew Elliott
Catch up on the Q&A discussion between Global Creative Director of M.A.C Cosmetics Drew Elliott and BoF Editor-in-Chief Imran Amed.
#BoFLIVE: Digital Marketing with Drew Elliott
Catch up on the Q&A discussion between Global Creative Director of M.A.C Cosmetics Drew Elliott and BoF Editor-in-Chief Imran Amed.
From Kylie to Drunk Elephant, What the Beauty Industry Can Learn From the Year's Blockbuster Deals
This week's acquisitions by Coty and Estée Lauder have insiders wondering what's next — and which brands will attract investors in 2020.
From Kylie to Drunk Elephant, What the Beauty Industry Can Learn From the Year's Blockbuster Deals
This week's acquisitions by Coty and Estée Lauder have insiders wondering what's next — and which brands will attract investors in 2020.
How MAC Cosmetics Plans to Get Back on Top
MAC Cosmetics may have once been a trailblazer, but it's now the establishment. The company's new leadership team, Drew Elliott and Philippe Pinatel, talk exclusively to BoF about their strategy to win back the US market.
How MAC Cosmetics Plans to Get Back on Top
MAC Cosmetics may have once been a trailblazer, but it's now the establishment. The company's new leadership team, Drew Elliott and Philippe Pinatel, talk exclusively to BoF about their strategy to win back the US market.
Power Moves | M.A.C. Taps Paper’s Drew Elliott, Dazed Announces Fashion Director
This week, Paper Editor-in-Chief Drew Elliott joins M.A.C. Cosmetics as global creative director, while Dazed magazine names its new fashion director.
Power Moves | M.A.C. Taps Paper’s Drew Elliott, Dazed Announces Fashion Director
This week, Paper Editor-in-Chief Drew Elliott joins M.A.C. Cosmetics as global creative director, while Dazed magazine names its new fashion director.
The Business of Saving Barneys
Reviving the upscale department store chain will take more than a Kith-like remake.
The Business of Saving Barneys
Reviving the upscale department store chain will take more than a Kith-like remake.
Five Lessons Teens Can Teach Us About the Future of Beauty
Teens are buying less makeup because the era of the 'VSCO girl' is upon us. Gen Z’s preferences have the potential to shake up the beauty industry, so here’s an analysis of what’s top of mind for them as they increase their earning — and spending — power.
Five Lessons Teens Can Teach Us About the Future of Beauty
Teens are buying less makeup because the era of the 'VSCO girl' is upon us. Gen Z’s preferences have the potential to shake up the beauty industry, so here’s an analysis of what’s top of mind for them as they increase their earning — and spending — power.
10 Tips on Starting Out as a Creative
Get insight and advice from art director Fabien Baron, Farfetch's Susanne Tide-Frater, Complex's Joe La Puma and more.
10 Tips on Starting Out as a Creative
Get insight and advice from art director Fabien Baron, Farfetch's Susanne Tide-Frater, Complex's Joe La Puma and more.
Have Your Say: What Online Courses Should BoF Create?
Help BoF accelerate your career by having your say on the development tools you need.
Have Your Say: What Online Courses Should BoF Create?
Help BoF accelerate your career by having your say on the development tools you need.
The First Step in a Digital Marketing Career
In the ever-changing world of digital, learn the essential terminology for today from one of the industry’s most respected experts.
The First Step in a Digital Marketing Career
In the ever-changing world of digital, learn the essential terminology for today from one of the industry’s most respected experts.
What Not to Do at the Beginning of Your Career
BoF shares insider tips from industry experts including Lucinda Chambers and Drew Elliott.
What Not to Do at the Beginning of Your Career
BoF shares insider tips from industry experts including Lucinda Chambers and Drew Elliott.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
