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Drake

Entertainer

The hip hop star has collaborated with Louis Vuitton, Nike and Canada Goose, cementing his status as a leading fashion player.

Drake
Fashion Week

In New York, Men’s Fashion Week Buoyed By More Than Raf Simons

This season, there was a noticeable uptick in creativity and quality at New York's still-nascent men’s shows.

Fashion Week

In New York, Men’s Fashion Week Buoyed By More Than Raf Simons

This season, there was a noticeable uptick in creativity and quality at New York's still-nascent men’s shows.


News & Analysis

Sustaining the Buzz: Inside Vejas’ Growth Strategy

Vejas, the Toronto label helmed by 20-year-old wunderkind Vejas Kruszewski, saw revenue growth of 700 percent last year. Now the LVMH Special Prize winner must scale in a sustainable way.

News & Analysis

Sustaining the Buzz: Inside Vejas’ Growth Strategy

Vejas, the Toronto label helmed by 20-year-old wunderkind Vejas Kruszewski, saw revenue growth of 700 percent last year. Now the LVMH Special Prize winner must scale in a sustainable way.


News & Analysis

Why Africa’s Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.

News & Analysis

Why Africa’s Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.


Financial Markets

The Outdoor ‘Dad Brands’ Tapping Urban Youth

Outerwear brands like The North Face and Columbia are finding new levers of growth among a young, urban consumer demographic.

Financial Markets

The Outdoor ‘Dad Brands’ Tapping Urban Youth

Outerwear brands like The North Face and Columbia are finding new levers of growth among a young, urban consumer demographic.


Financial Markets

Stone Island Eyes America

With its third Supreme collaboration set to hit stores this week, the Italian brand that helped blur the boundaries between technical wear, streetwear and high-fashion is taking an ‘organic’ approach to North America expansion.

Financial Markets

Stone Island Eyes America

With its third Supreme collaboration set to hit stores this week, the Italian brand that helped blur the boundaries between technical wear, streetwear and high-fashion is taking an ‘organic’ approach to North America expansion.


News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.


News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.

News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.


News & Analysis

Anatomy of a Fashion Show Soundtrack

BoF sat down with some of the industry's top sound designers to discuss the making of the runway soundtracks that help fashion designers communicate their all-important seasonal statements.

News & Analysis

Anatomy of a Fashion Show Soundtrack

BoF sat down with some of the industry's top sound designers to discuss the making of the runway soundtracks that help fashion designers communicate their all-important seasonal statements.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo