Drake
Entertainer
The hip hop star has collaborated with Louis Vuitton, Nike and Canada Goose, cementing his status as a leading fashion player.


Why American Express Is Evolving its Fashion Strategy
On the back of events with Drake, Virgil Abloh, Opening Ceremony and Made LA, American Express’s Janey Whiteside tells BoF how fashion’s rising cultural significance with consumers is informing its collaboration strategy.

Why American Express Is Evolving its Fashion Strategy
On the back of events with Drake, Virgil Abloh, Opening Ceremony and Made LA, American Express’s Janey Whiteside tells BoF how fashion’s rising cultural significance with consumers is informing its collaboration strategy.

Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.

Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.

The North Face Teams With Sacai to Target High Fashion
The North Face already has a cult following within the streetwear community, but its Sacai partnership reflects a more high fashion focus as the outerwear brand continues to target the urban opportunity.

The North Face Teams With Sacai to Target High Fashion
The North Face already has a cult following within the streetwear community, but its Sacai partnership reflects a more high fashion focus as the outerwear brand continues to target the urban opportunity.

Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

World-Hopping at Louis Vuitton
Kim Jones said collaborations with the Chapman Brothers and Supreme made him keen to refresh his relationship with his old customers.

World-Hopping at Louis Vuitton
Kim Jones said collaborations with the Chapman Brothers and Supreme made him keen to refresh his relationship with his old customers.

News Bites | Tommy Hilfiger Heads to London, Coveteur Names A-List Advisors
In today's News Bites, Tommy Hilfiger has revealed that his Autumn 2017 show will take place in London and Coveteur embarks on a new chapter with high-profile support.

News Bites | Tommy Hilfiger Heads to London, Coveteur Names A-List Advisors
In today's News Bites, Tommy Hilfiger has revealed that his Autumn 2017 show will take place in London and Coveteur embarks on a new chapter with high-profile support.

Canada's Fashion Community Celebrates Homegrown Talent
The Canadian Arts & Fashion Awards — which honoured Iris Apfel, Erdem and BoF’s Imran Amed, among others — draws international attention to Canadian fashion visionaries working at home and abroad. But the organisation has bigger ambitions.

Canada's Fashion Community Celebrates Homegrown Talent
The Canadian Arts & Fashion Awards — which honoured Iris Apfel, Erdem and BoF’s Imran Amed, among others — draws international attention to Canadian fashion visionaries working at home and abroad. But the organisation has bigger ambitions.

Canada Goose Vaults Reiss From Aspiring Writer to Millionaire
Dani Reiss had no intention of running a billion-dollar clothing empire when he joined his dad’s shop making winter parkas 20 years ago.

Canada Goose Vaults Reiss From Aspiring Writer to Millionaire
Dani Reiss had no intention of running a billion-dollar clothing empire when he joined his dad’s shop making winter parkas 20 years ago.

Canada Goose Ends Drought of Luxury Goods IPOs
Canada Goose is seeking to raise as much as C$320 million ($237 million) in its IPO, scheduled to price Wednesday after markets close.

Canada Goose Ends Drought of Luxury Goods IPOs
Canada Goose is seeking to raise as much as C$320 million ($237 million) in its IPO, scheduled to price Wednesday after markets close.

What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




