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Ditte Reffstrup

Latest News & Analysis
Sustainability

How Ganni Plans to Eliminate Leather

Around a fifth of the Danish brand’s sales came from handbags, shoes and other leather pieces last year, but it’s on a mission to stop using virgin leather by 2023.

Sustainability

How Ganni Plans to Eliminate Leather

Around a fifth of the Danish brand’s sales came from handbags, shoes and other leather pieces last year, but it’s on a mission to stop using virgin leather by 2023.


Retail

Ganni’s Guerrilla Approach to Global Growth

The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.

Retail

Ganni’s Guerrilla Approach to Global Growth

The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.


Retail

Case Study | How Ganni Turned a Local Label Into a Global Brand

In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.

Retail

Case Study | How Ganni Turned a Local Label Into a Global Brand

In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.