Skip to main content

Demna

Artistic Director, Balenciaga and Former Head Designer, Vetements

The head of Paris’ hippest design collective is now in charge of reconnecting consumers with Cristóbal Balenciaga's iconic legacy.

Demna
Financial Markets

Stone Island Eyes America

With its third Supreme collaboration set to hit stores this week, the Italian brand that helped blur the boundaries between technical wear, streetwear and high-fashion is taking an ‘organic’ approach to North America expansion.

Financial Markets

Stone Island Eyes America

With its third Supreme collaboration set to hit stores this week, the Italian brand that helped blur the boundaries between technical wear, streetwear and high-fashion is taking an ‘organic’ approach to North America expansion.


News & Analysis

Slimane, Gvasalia and the Power of Emotional Experiences

BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?

News & Analysis

Slimane, Gvasalia and the Power of Emotional Experiences

BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?


News & Analysis

This Week’s 7 Top Reads

Don't miss the most important fashion news and analysis of the week.

News & Analysis

This Week’s 7 Top Reads

Don't miss the most important fashion news and analysis of the week.


Fashion Week

Top 10 Shows of Autumn/Winter 2016

At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.

Fashion Week

Top 10 Shows of Autumn/Winter 2016

At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.


Fashion Week

The Fashion Gyre and the Ghost of Martin Margiela 

Amidst a whirlwind of directions, the real protagonist of Paris Fashion Week was Martin Margiela, whose influence was felt from Vetements to Miu Miu.

Fashion Week

The Fashion Gyre and the Ghost of Martin Margiela 

Amidst a whirlwind of directions, the real protagonist of Paris Fashion Week was Martin Margiela, whose influence was felt from Vetements to Miu Miu.


Fashion Week

Op-Ed | Whites-Only Policy at Vetements and Balenciaga

For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.

Fashion Week

Op-Ed | Whites-Only Policy at Vetements and Balenciaga

For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.


Fashion Week

The Shape of Things to Come

Demna Gvasalia's debut collection for Balenciaga had the rightness of something we’ve been waiting to see forever. And it immediately cast a giant shadow over the entire season.

Fashion Week

The Shape of Things to Come

Demna Gvasalia's debut collection for Balenciaga had the rightness of something we’ve been waiting to see forever. And it immediately cast a giant shadow over the entire season.


Fashion Week

The Revolution Will Be Branded 'Vetements'

The new Vetements collection was a meditation on Americana, with a general air of sullen disaffection, amplified by sarcastic feel-bad sloganeering.

Fashion Week

The Revolution Will Be Branded 'Vetements'

The new Vetements collection was a meditation on Americana, with a general air of sullen disaffection, amplified by sarcastic feel-bad sloganeering.


News & Analysis

How Key Pieces Made a Comeback

A handful of brands are opting out of bold, one-season trends and placing an emphasis on simplified ranges of year-round product.

News & Analysis

How Key Pieces Made a Comeback

A handful of brands are opting out of bold, one-season trends and placing an emphasis on simplified ranges of year-round product.


Fashion Week

Kanye West Stops Time

For Yeezy Season 3, Kanye West made the statement of the season before it's even really underway.

Fashion Week

Kanye West Stops Time

For Yeezy Season 3, Kanye West made the statement of the season before it's even really underway.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo