Demna
Artistic Director, Balenciaga and Former Head Designer, Vetements
The head of Paris’ hippest design collective is now in charge of reconnecting consumers with Cristóbal Balenciaga's iconic legacy.
This Week: Paris Couture and Trump’s Tariffs
Both sides of fashion’s value equation will be put to the test in the coming days as couture houses flex their creative muscles and consumer prices hang in the balance pending trade deals between the US and major fashion manufacturing hubs.
This Week: Paris Couture and Trump’s Tariffs
Both sides of fashion’s value equation will be put to the test in the coming days as couture houses flex their creative muscles and consumer prices hang in the balance pending trade deals between the US and major fashion manufacturing hubs.
Fashion’s Musical Chairs Ends — With Men in Almost Every Seat.
There’s no denying that the biggest luxury brands badly need a creative reboot. But while the designers who got the top jobs are more than qualified, the lack of female representation speaks to deficiencies in how the industry considers its talent pipeline, writes Imran Amed.
Fashion’s Musical Chairs Ends — With Men in Almost Every Seat.
There’s no denying that the biggest luxury brands badly need a creative reboot. But while the designers who got the top jobs are more than qualified, the lack of female representation speaks to deficiencies in how the industry considers its talent pipeline, writes Imran Amed.
The Revenge of Abstraction on Fashion’s Catwalks
Experimental silhouettes are making a comeback as young labels like Duran Lantink, Vautrait and Marie Adam-Leenaerdt reject the industry’s recent focus on commercial, heritage-inflected design.
The Revenge of Abstraction on Fashion’s Catwalks
Experimental silhouettes are making a comeback as young labels like Duran Lantink, Vautrait and Marie Adam-Leenaerdt reject the industry’s recent focus on commercial, heritage-inflected design.
Will Gucci’s Demna Strategy Work?
The financial markets and fashion fans on social media have rejected Kering’s bet on the zeitgeist-shaping Balenciaga designer to revive its ailing flagship. BoF’s Imran Amed has a different view.
Will Gucci’s Demna Strategy Work?
The financial markets and fashion fans on social media have rejected Kering’s bet on the zeitgeist-shaping Balenciaga designer to revive its ailing flagship. BoF’s Imran Amed has a different view.
Demna Takes Gucci, Versace’s New Chapter Begins | The BoF Podcast
As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.
Demna Takes Gucci, Versace’s New Chapter Begins | The BoF Podcast
As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.
Why Gucci Picked Demna
The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.
Why Gucci Picked Demna
The era-defining Balenciaga designer will take the reins of Italy’s biggest luxury brand in a surprise shakeup of parent company Kering’s creative ranks. The French group is under pressure to turn around performance after profits tumbled 46 percent last year.
Demna’s Journey: From Barely There to Imperial Presence
The designer calls himself ‘a catastrophic thinker,’ but he’s given himself a break with his new collection for Balenciaga, writes Tim Blanks.
Demna’s Journey: From Barely There to Imperial Presence
The designer calls himself ‘a catastrophic thinker,’ but he’s given himself a break with his new collection for Balenciaga, writes Tim Blanks.
Couture’s Season of Monumentalism
A sense of sculptural rigidity and a stiff monumentalism was all over Paris Couture Week, writes Angelo Flaccavento.
Couture’s Season of Monumentalism
A sense of sculptural rigidity and a stiff monumentalism was all over Paris Couture Week, writes Angelo Flaccavento.
Kim Kardashian Returns as Balenciaga Ambassador
The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.
Kim Kardashian Returns as Balenciaga Ambassador
The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.
Why Does Fashion Need Haute Couture?
On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.
Why Does Fashion Need Haute Couture?
On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
