Demna
Artistic Director, Balenciaga and Former Head Designer, Vetements
The head of Paris’ hippest design collective is now in charge of reconnecting consumers with Cristóbal Balenciaga's iconic legacy.
Chart of the Week | Blockbuster Gucci Continues to Boost Kering
The blockbuster success of Gucci, which surpassed €6 billion in sales for the first time in 2017, continues to drive Kering's record-breaking growth. Can the conglomerate maintain its momentum?
Chart of the Week | Blockbuster Gucci Continues to Boost Kering
The blockbuster success of Gucci, which surpassed €6 billion in sales for the first time in 2017, continues to drive Kering's record-breaking growth. Can the conglomerate maintain its momentum?
Op-Ed | Logomania? Blame the Hipsters
80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.
Op-Ed | Logomania? Blame the Hipsters
80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.
Should Fashion Brands Bet on Star Designers?
There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.
Should Fashion Brands Bet on Star Designers?
There are advantages to hiring a star designer who knows how to feed the voracious publicity machine, argues Alexandra Shulman.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?
Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere.
Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?
Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.
At Paris Menswear, a Prayer for Proper Clothes
In an industry drowning in hype and appropriation, the skill level of designers still makes a difference.
At Paris Menswear, a Prayer for Proper Clothes
In an industry drowning in hype and appropriation, the skill level of designers still makes a difference.
Vetements Returns to Its Roots
Demna Gvasalia's extravagant outpourings have a fierce political core that distinguishes his approach from that of his acolytes.
Vetements Returns to Its Roots
Demna Gvasalia's extravagant outpourings have a fierce political core that distinguishes his approach from that of his acolytes.
Besuited Dreams at Off-White
The relentless basic normalcy of the clothes, however much they were twisted, stood out in Virgil Abloh's business attire inspired collection.
Besuited Dreams at Off-White
The relentless basic normalcy of the clothes, however much they were twisted, stood out in Virgil Abloh's business attire inspired collection.
Demna Gvasalia on Authenticity, Irony and Resistance
Balenciaga's creative director and the founder of Vetements reflects on his success and staying true to his design ethos, courtesy of Vestoj.
Demna Gvasalia on Authenticity, Irony and Resistance
Balenciaga's creative director and the founder of Vetements reflects on his success and staying true to his design ethos, courtesy of Vestoj.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
