Davide De Giglio
Co-Founder, New Guards Group
He is accelerating high-potential streetwear brands — including Off-White and Palm Angels — into global juggernauts.
New Guards Group co-founder Davide De Giglio is one of the masterminds behind the acceleration of streetwear brands, heading up the production and distribution company that aims to rival the high-quality clothing by large Italian labels.
Born and raised in Milan, De Giglio studied architecture at the Polytechnic University of Milan before founding his first company, Vintage 55, in 1997. The enterprise was established as an import-export trade for American second-hand denim pants and T-shirts, before growing into its own production business, which allowed De Giglio to gain further insight into production and distribution models.
In 2015, he founded the New Guards Group along with Claudio Antonioli and Marcelo Burlon . The group specialises in production and distribution as an accelerator of streetwear brands like Marcelo Burlon County of Milan, Off-White and Palm Angels. It is based in an 1,000-plus-square-meter atelier in Milan. In December 2017, the company acquired an undisclosed stake in luxury knitwear label Alanui and in March 2018 Anna Blessmann-founded label A_Plan_Application joined the company with graphic artist Peter Saville .
Career History
Co-Founder
2015 - Present
Founder
1996 - 2014
VITAL STATISTICS
Find out more
Umit Benan Is Back
With a new Davide De Giglio-backed venture offering ‘bespoke prêt-à-porter,’ the master tailor is once again in the spotlight and will unveil a new collection and retail concept on Friday in Milan.
Umit Benan Is Back
With a new Davide De Giglio-backed venture offering ‘bespoke prêt-à-porter,’ the master tailor is once again in the spotlight and will unveil a new collection and retail concept on Friday in Milan.
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?
Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?
Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.
The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
Off-White Backer Adds Ambush Brand to Its Portfolio
New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.
Off-White Backer Adds Ambush Brand to Its Portfolio
New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.
Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.
Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.
Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.
Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.
The Mystery Mogul Behind Off-White
The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.
The Mystery Mogul Behind Off-White
The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.
-1562586503311965.jpg?auth=4b2190efe10338f20e92782190ece42adf10fa03fa9877e684c2caca25362e89&width=960&height=540&smart=true)
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
