David Meerman Scott
Latest News & Analysis
News & Analysis
Concert ‘Merch’ Comes of Age
As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.
Concert ‘Merch’ Comes of Age
As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.