Danielle Bernstein
How Danielle Bernstein’s WeWoreWhat Broke the Influencer Brand Curse
Despite a series of public controversies in 2020, the social media star’s clothing brand, WeWoreWhat, is setting revenue records and breaking into new categories. BoF spoke to Bernstein about her experience with “cancel culture” and how the brand survived.
How Danielle Bernstein’s WeWoreWhat Broke the Influencer Brand Curse
Despite a series of public controversies in 2020, the social media star’s clothing brand, WeWoreWhat, is setting revenue records and breaking into new categories. BoF spoke to Bernstein about her experience with “cancel culture” and how the brand survived.
Danielle Bernstein Is Launching a WeWoreWhat Credit Card
The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.
Danielle Bernstein Is Launching a WeWoreWhat Credit Card
The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.
Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?
The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.
Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?
The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
More Than an Influential Face: How Social Media Stars Are Diversifying
The influencer economy is changing and top content creators are evolving, building businesses that don’t rely on their likeness.
More Than an Influential Face: How Social Media Stars Are Diversifying
The influencer economy is changing and top content creators are evolving, building businesses that don’t rely on their likeness.
Influencers Are Investors Now, Too
As digital influencers gain more clout in the beauty and fashion industries, they’re trading their Instagram fame for equity in up-and-coming brands.
Influencers Are Investors Now, Too
As digital influencers gain more clout in the beauty and fashion industries, they’re trading their Instagram fame for equity in up-and-coming brands.