Daniel Lee
Creative Director, Burberry
His debut collection was hailed by buyers and critics alike and he introduced a successful line modernising the house and helping it to grow Burberry into a megabrand.


Burberry and Gucci: Two Brands With Something to Prove This Week
Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.

Burberry and Gucci: Two Brands With Something to Prove This Week
Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.

Tod’s Appoints Matteo Tamburini as Creative Director
Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.

Tod’s Appoints Matteo Tamburini as Creative Director
Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.

Inside Burberry’s Growth Strategy
In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.

Inside Burberry’s Growth Strategy
In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.

Taking Stock of the Burberry Reboot
The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.

Taking Stock of the Burberry Reboot
The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.
In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023
Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.
In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023
Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.

At London Fashion Week, Mitfords and a Megabrand
Susie Lau reports from London, from Erdem Moralıoğlu’s deft mining of Chatsworth to Daniel Lee’s sophomore outing for Burberry.

At London Fashion Week, Mitfords and a Megabrand
Susie Lau reports from London, from Erdem Moralıoğlu’s deft mining of Chatsworth to Daniel Lee’s sophomore outing for Burberry.

Daniel Lee’s Burberry: The Power of the Singular Object
Accessories are a major part of Daniel Lee’s brief at Britain’s biggest fashion brand. In an exclusive preview with Tim Blanks, the designer breaks down how his Spring/Summer 2024 collection addresses the challenge.

Daniel Lee’s Burberry: The Power of the Singular Object
Accessories are a major part of Daniel Lee’s brief at Britain’s biggest fashion brand. In an exclusive preview with Tim Blanks, the designer breaks down how his Spring/Summer 2024 collection addresses the challenge.

Setting the Stakes for Gucci, Tom Ford and Burberry
For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.

Setting the Stakes for Gucci, Tom Ford and Burberry
For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.

Burberry’s US Sales Fall As Aspirational Demand Weakens
Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

Burberry’s US Sales Fall As Aspirational Demand Weakens
Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By
Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By
Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




