Skip to main content

Daniel Lee

Creative Director, Burberry

His debut collection was hailed by buyers and critics alike and he introduced a successful line modernising the house and helping it to grow Burberry into a megabrand.

Daniel Lee
Luxury

Burberry and Gucci: Two Brands With Something to Prove This Week

Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.

Luxury

Burberry and Gucci: Two Brands With Something to Prove This Week

Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.


Luxury

Tod’s Appoints Matteo Tamburini as Creative Director

Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.

Luxury

Tod’s Appoints Matteo Tamburini as Creative Director

Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.


Luxury

Inside Burberry’s Growth Strategy

In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.

Luxury

Inside Burberry’s Growth Strategy

In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.


Luxury

Taking Stock of the Burberry Reboot

The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.

Luxury

Taking Stock of the Burberry Reboot

The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.


News & Analysis

In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023

Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.

News & Analysis

In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023

Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.


Fashion Week

At London Fashion Week, Mitfords and a Megabrand

Susie Lau reports from London, from Erdem Moralıoğlu’s deft mining of Chatsworth to Daniel Lee’s sophomore outing for Burberry.

Fashion Week

At London Fashion Week, Mitfords and a Megabrand

Susie Lau reports from London, from Erdem Moralıoğlu’s deft mining of Chatsworth to Daniel Lee’s sophomore outing for Burberry.


Fashion Week

Daniel Lee’s Burberry: The Power of the Singular Object

Accessories are a major part of Daniel Lee’s brief at Britain’s biggest fashion brand. In an exclusive preview with Tim Blanks, the designer breaks down how his Spring/Summer 2024 collection addresses the challenge.

Fashion Week

Daniel Lee’s Burberry: The Power of the Singular Object

Accessories are a major part of Daniel Lee’s brief at Britain’s biggest fashion brand. In an exclusive preview with Tim Blanks, the designer breaks down how his Spring/Summer 2024 collection addresses the challenge.


Luxury

Setting the Stakes for Gucci, Tom Ford and Burberry

For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.

Luxury

Setting the Stakes for Gucci, Tom Ford and Burberry

For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.


Luxury

Burberry’s US Sales Fall As Aspirational Demand Weakens

Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

Luxury

Burberry’s US Sales Fall As Aspirational Demand Weakens

Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.


Fashion Week

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By

Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.

Fashion Week

The BoF Podcast | Restarts and Resets in the Fashion Month Gone By

Tim Blanks and Imran Amed discuss the highlights of the Autumn/Winter 2023 collections, including Daniel Lee’s debut at Burberry, a transitional show at Gucci and Balenciaga’s first brand statement in the wake of the advertising scandal.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo