Daniel Lee
Creative Director, Burberry
His debut collection was hailed by buyers and critics alike and he introduced a successful line modernising the house and helping it to grow Burberry into a megabrand.
Daniel Lee is the creative director at Burberry and was the former creative director at Bottega Veneta, tasked with reviving the brand following its recent period of stagnation. Previously Céline’s ready-to-wear director, Lee introduced a successful line of accessories that modernised the brand’s famous intreciatto technique, and his debut collection for the house was hailed as a success by buyers and customers alike.
Born in Bradford, England, Lee graduated from Central Saint Martins in 2011 and held roles at Maison Margiela , Balenciaga and Donna Karan before joining Céline in 2012 under Phoebe Philo . Six years later, Lee was named creative director of Bottega Veneta.
Following Tomas Maier ’s 17 years at the creative helm of the Italian label, Lee was drafted in by its parent company Kering, which sought to return the brand to its former strength. The designer is tipped as an opportunity for Kering to tap into the Phoebe Philo-era of “Old Céline” following Hedi Slimane ’s reorientation of the Parisian label.
Lee’s first outing for Bottega Veneta was a pre-fall collection of men's, womenswear, accessories, jewellery and sunglasses, presented in the Milanese showroom in December 2018; his first runway show debuted in Milan in February 2019. At the 2019 British Fashion Awards, Bottega Veneta won “Brand of the Year,” while Lee won “Designer of the Year,” “British Designer of the Year — Womenswear” and “Accessories Designer of the Year.”
In November 2021, Lee stepped down from his position as creative director at Bottega Veneta. Daniel Lee was announced chief creative officer at Burberry in September 2022 and presented his debut runway collection at London Fashion Week in February 2023.
VITAL STATISTICS
Burberry Celebrates the Darkness
It never rained, but it poured in Daniel Lee’s London Fashion Week closer on Monday night, writes Tim Blanks.
Burberry Celebrates the Darkness
It never rained, but it poured in Daniel Lee’s London Fashion Week closer on Monday night, writes Tim Blanks.
Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.
Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.
Burberry’s Reset Begins to Click
The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.
Burberry’s Reset Begins to Click
The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.
Burberry Cuts Jobs as Full-Year Profit Swings to Loss
Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.
Burberry Cuts Jobs as Full-Year Profit Swings to Loss
Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.
This Week: Burberry Goes Back to Basics, Again
When times get tough, the British brand tends to lean more heavily on its heritage. A traditionalist makeover is expected to be announced alongside what are expected to be bleak earnings on Nov. 14.
This Week: Burberry Goes Back to Basics, Again
When times get tough, the British brand tends to lean more heavily on its heritage. A traditionalist makeover is expected to be announced alongside what are expected to be bleak earnings on Nov. 14.
Opinion: Burberry’s Ray of Hope: A Britpop Revival
The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.
Opinion: Burberry’s Ray of Hope: A Britpop Revival
The British mega-brand’s recent show offered a few clues about new CEO Josh Schulman’s strategy. Oasis’ reunion tour and the rise of #Britishcore on TikTok could give his plan a boost.
London Fashion Week: What’s Next?
JW Anderson and Burberry come up with very different answers to that question, writes Tim Blanks.
London Fashion Week: What’s Next?
JW Anderson and Burberry come up with very different answers to that question, writes Tim Blanks.
Does Burberry Have the Wrong Strategy?
The British trench coat maker’s latest revamp has faltered. Some point to executional errors, but Burberry may need to rethink its strategy and become a ‘British Coach,’ writes Luca Solca.
Does Burberry Have the Wrong Strategy?
The British trench coat maker’s latest revamp has faltered. Some point to executional errors, but Burberry may need to rethink its strategy and become a ‘British Coach,’ writes Luca Solca.
Building Positive Impact Through Resilience and Achievements
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Building Positive Impact Through Resilience and Achievements
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Is Burberry a Victim of Its Own Strategy?
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
Is Burberry a Victim of Its Own Strategy?
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
