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Dani Reiss

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The Evolution of Luxury Brand Canada Goose

BoF sits down with the chairman and CEO of Canada Goose, Dani Reiss, to discover how its investment in more conscious production methods, combined with ambitious category expansion, are the foundation of Canada Goose’s mission to position itself as a next-generation luxury brand.

Partner Content

The Evolution of Luxury Brand Canada Goose

BoF sits down with the chairman and CEO of Canada Goose, Dani Reiss, to discover how its investment in more conscious production methods, combined with ambitious category expansion, are the foundation of Canada Goose’s mission to position itself as a next-generation luxury brand.


Luxury

Canada Goose Expands Into Footwear

With the release of a $1,300 winter boot, Canada Goose is looking beyond its puffer jacket hero product.

Luxury

Canada Goose Expands Into Footwear

With the release of a $1,300 winter boot, Canada Goose is looking beyond its puffer jacket hero product.


Workplace & Talent

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO

This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Workplace & Talent

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO

This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.


Retail

Do Stores That Don't Sell Anything Really Work?

Canada Goose's new store has a simulated avalanche, but no coats to buy. Will its bet on experiential retail pay off?  

Retail

Do Stores That Don't Sell Anything Really Work?

Canada Goose's new store has a simulated avalanche, but no coats to buy. Will its bet on experiential retail pay off?  


Retail

Canada Goose Earnings Exceed Wall Street Expectations

The Toronto-based company reported a 27.7 percent jump in revenue to $222.2 million.

Retail

Canada Goose Earnings Exceed Wall Street Expectations

The Toronto-based company reported a 27.7 percent jump in revenue to $222.2 million.


Luxury

Canada Goose Takes on Chinese Market More Used to Fake Parkas

Canada Goose knockoffs can be found retailing for about $58 on Alibaba’s Taobao, a fraction of the up to $1,550 consumers pay for the real deal.

Luxury

Canada Goose Takes on Chinese Market More Used to Fake Parkas

Canada Goose knockoffs can be found retailing for about $58 on Alibaba’s Taobao, a fraction of the up to $1,550 consumers pay for the real deal.


Financial Markets

Canada Goose Plots China Expansion

The Toronto-based coatmaker plans to open a Beijing flagship and a shop in Hong Kong this fall, along with an e-commerce business on Alibaba’s online Tmall.

Financial Markets

Canada Goose Plots China Expansion

The Toronto-based coatmaker plans to open a Beijing flagship and a shop in Hong Kong this fall, along with an e-commerce business on Alibaba’s online Tmall.


News & Analysis

Op-Ed | How Canada Goose's Practical Coats Became a Fashion Hit

It's thanks to CEO Dani Reiss' clever marketing that the outwear maker was catapulted into fashion's spotlight, argues Joe Nocera.  

News & Analysis

Op-Ed | How Canada Goose's Practical Coats Became a Fashion Hit

It's thanks to CEO Dani Reiss' clever marketing that the outwear maker was catapulted into fashion's spotlight, argues Joe Nocera.  


News & Analysis

Canada Goose Bypasses Saks With Sales Pitch for the Amazon World

After selling through wholesalers for most of its history, it’s only just beginning to roll out its direct-to-consumer strategy.

News & Analysis

Canada Goose Bypasses Saks With Sales Pitch for the Amazon World

After selling through wholesalers for most of its history, it’s only just beginning to roll out its direct-to-consumer strategy.


Financial Markets

Canada Goose Vaults Reiss From Aspiring Writer to Millionaire

Dani Reiss had no intention of running a billion-dollar clothing empire when he joined his dad’s shop making winter parkas 20 years ago.

Financial Markets

Canada Goose Vaults Reiss From Aspiring Writer to Millionaire

Dani Reiss had no intention of running a billion-dollar clothing empire when he joined his dad’s shop making winter parkas 20 years ago.