Dani Reiss

The Evolution of Luxury Brand Canada Goose
BoF sits down with the chairman and CEO of Canada Goose, Dani Reiss, to discover how its investment in more conscious production methods, combined with ambitious category expansion, are the foundation of Canada Goose’s mission to position itself as a next-generation luxury brand.

The Evolution of Luxury Brand Canada Goose
BoF sits down with the chairman and CEO of Canada Goose, Dani Reiss, to discover how its investment in more conscious production methods, combined with ambitious category expansion, are the foundation of Canada Goose’s mission to position itself as a next-generation luxury brand.

Canada Goose Expands Into Footwear
With the release of a $1,300 winter boot, Canada Goose is looking beyond its puffer jacket hero product.

Canada Goose Expands Into Footwear
With the release of a $1,300 winter boot, Canada Goose is looking beyond its puffer jacket hero product.

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Do Stores That Don't Sell Anything Really Work?
Canada Goose's new store has a simulated avalanche, but no coats to buy. Will its bet on experiential retail pay off?

Do Stores That Don't Sell Anything Really Work?
Canada Goose's new store has a simulated avalanche, but no coats to buy. Will its bet on experiential retail pay off?

Canada Goose Earnings Exceed Wall Street Expectations
The Toronto-based company reported a 27.7 percent jump in revenue to $222.2 million.

Canada Goose Earnings Exceed Wall Street Expectations
The Toronto-based company reported a 27.7 percent jump in revenue to $222.2 million.

Canada Goose Takes on Chinese Market More Used to Fake Parkas
Canada Goose knockoffs can be found retailing for about $58 on Alibaba’s Taobao, a fraction of the up to $1,550 consumers pay for the real deal.

Canada Goose Takes on Chinese Market More Used to Fake Parkas
Canada Goose knockoffs can be found retailing for about $58 on Alibaba’s Taobao, a fraction of the up to $1,550 consumers pay for the real deal.

Canada Goose Plots China Expansion
The Toronto-based coatmaker plans to open a Beijing flagship and a shop in Hong Kong this fall, along with an e-commerce business on Alibaba’s online Tmall.

Canada Goose Plots China Expansion
The Toronto-based coatmaker plans to open a Beijing flagship and a shop in Hong Kong this fall, along with an e-commerce business on Alibaba’s online Tmall.

Op-Ed | How Canada Goose's Practical Coats Became a Fashion Hit
It's thanks to CEO Dani Reiss' clever marketing that the outwear maker was catapulted into fashion's spotlight, argues Joe Nocera.

Op-Ed | How Canada Goose's Practical Coats Became a Fashion Hit
It's thanks to CEO Dani Reiss' clever marketing that the outwear maker was catapulted into fashion's spotlight, argues Joe Nocera.

Canada Goose Bypasses Saks With Sales Pitch for the Amazon World
After selling through wholesalers for most of its history, it’s only just beginning to roll out its direct-to-consumer strategy.

Canada Goose Bypasses Saks With Sales Pitch for the Amazon World
After selling through wholesalers for most of its history, it’s only just beginning to roll out its direct-to-consumer strategy.

Canada Goose Vaults Reiss From Aspiring Writer to Millionaire
Dani Reiss had no intention of running a billion-dollar clothing empire when he joined his dad’s shop making winter parkas 20 years ago.

Canada Goose Vaults Reiss From Aspiring Writer to Millionaire
Dani Reiss had no intention of running a billion-dollar clothing empire when he joined his dad’s shop making winter parkas 20 years ago.