Chip Bergh
President & Chief Executive, Levi Strauss & Co.
The seasoned Procter & Gamble 'brand guy' has been instrumental in marrying the classic American brand’s heritage with Gen-Z appeal on a global scale.
What Makes a Great Fashion CEO?
In times of turbulent change, leaders must balance quantitative and qualitative strategies with a sharp understanding of the consumer and a knack for nailing risks.
What Makes a Great Fashion CEO?
In times of turbulent change, leaders must balance quantitative and qualitative strategies with a sharp understanding of the consumer and a knack for nailing risks.
Chip Bergh on Steering Levi's Through the Uncertainties of 2017
The CEO of the iconic American denim and apparel brand speaks to BoF about managing through a time of unprecedented change and navigating the ongoing challenges in the US wholesale sector, while seizing the opportunities presented by new technologies.
Chip Bergh on Steering Levi's Through the Uncertainties of 2017
The CEO of the iconic American denim and apparel brand speaks to BoF about managing through a time of unprecedented change and navigating the ongoing challenges in the US wholesale sector, while seizing the opportunities presented by new technologies.
Fashion in 2018 | 01. Predictably Unpredictable
In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.
Fashion in 2018 | 01. Predictably Unpredictable
In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.
Fashion in 2018 | 08. Sustainability Credibility
As fashion's focus shifts to a circular economy, in 2018 sustainability will evolve from being a menu of fragmented initiatives to being an integral and defining part of the entire fashion value chain.
Fashion in 2018 | 08. Sustainability Credibility
As fashion's focus shifts to a circular economy, in 2018 sustainability will evolve from being a menu of fragmented initiatives to being an integral and defining part of the entire fashion value chain.
Online Giants Get Personal
Powered by artificial intelligence and big data, the world’s biggest e-commerce platforms can make an impersonal environment seem highly personal. Will fashion brands find working with these giants an increasingly persuasive proposition?
Online Giants Get Personal
Powered by artificial intelligence and big data, the world’s biggest e-commerce platforms can make an impersonal environment seem highly personal. Will fashion brands find working with these giants an increasingly persuasive proposition?
Amidst New Optimism, Emerging Markets to Overtake West in 2018
The State of Fashion 2018, BoF and McKinsey & Company's in-depth report on the global fashion industry, forecasts sales growth to nearly triple between 2016 and 2018. But the rebound will not be felt evenly across the market.
Amidst New Optimism, Emerging Markets to Overtake West in 2018
The State of Fashion 2018, BoF and McKinsey & Company's in-depth report on the global fashion industry, forecasts sales growth to nearly triple between 2016 and 2018. But the rebound will not be felt evenly across the market.
What Trump’s Climate Reversal Means for the Fashion Industry
While largely symbolic, the US president’s decision to withdraw from the Paris climate agreement still has dangerous global implications. But many industry leaders remain committed to their individual carbon emission reduction goals.
What Trump’s Climate Reversal Means for the Fashion Industry
While largely symbolic, the US president’s decision to withdraw from the Paris climate agreement still has dangerous global implications. But many industry leaders remain committed to their individual carbon emission reduction goals.
Levi’s Tells Customers: Leave Your Guns at Home
Levi's CEO Chip Bergh expressed concerns over maintaining a safe shopping environment at its hundreds of stores across America in a note published on LinkedIn.
Levi’s Tells Customers: Leave Your Guns at Home
Levi's CEO Chip Bergh expressed concerns over maintaining a safe shopping environment at its hundreds of stores across America in a note published on LinkedIn.
Power Moves | Zee to Yahoo, Rosen to Levi Strauss, Webb at Banana Republic
BoF compiles the most important professional moves of the week.
Power Moves | Zee to Yahoo, Rosen to Levi Strauss, Webb at Banana Republic
BoF compiles the most important professional moves of the week.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
