Chiara Ferragni
With a huge social following and numerous brand collaborations under her belt, Italy’s most prominent fashion blogger-turned-businesswoman also heads her own clothing line.
Latest News & Analysis
A Word of Caution: Choose Your China Ambassadors Wisely
In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.
A Word of Caution: Choose Your China Ambassadors Wisely
In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.
Op-Ed | What You Don’t Know About American Millennials
Brands that understand our poly-identification, indefinite optimism and elevated baselines will win big with millennials in the US, says Jasmine Bina.
Op-Ed | What You Don’t Know About American Millennials
Brands that understand our poly-identification, indefinite optimism and elevated baselines will win big with millennials in the US, says Jasmine Bina.
Where Does the Business of Street Style Go From Here?
The multi-million dollar business of street style has hit saturation point. BoF talks to the photographers, editors, designers and influencers who make the market on how they are evolving their strategies.
Where Does the Business of Street Style Go From Here?
The multi-million dollar business of street style has hit saturation point. BoF talks to the photographers, editors, designers and influencers who make the market on how they are evolving their strategies.
Paris Celebrates the #BoF500
Last night, Paris fêted the BoF 500, the definitive list of the people shaping the global fashion industry, supported by principal partner QIC Global Real Estate with additional support from The Woolmark Company.
Paris Celebrates the #BoF500
Last night, Paris fêted the BoF 500, the definitive list of the people shaping the global fashion industry, supported by principal partner QIC Global Real Estate with additional support from The Woolmark Company.
What You May Have Missed This Week
BoF brings you the top seven fashion news and analysis stories of the week.
What You May Have Missed This Week
BoF brings you the top seven fashion news and analysis stories of the week.
The Blonde Salad Ups the Ante
Style blogger-turned-lifestyle guru Chiara Ferragni is relaunching her website to reflect the multi-pronged, multi-million dollar business she has developed over the past seven years.
The Blonde Salad Ups the Ante
Style blogger-turned-lifestyle guru Chiara Ferragni is relaunching her website to reflect the multi-pronged, multi-million dollar business she has developed over the past seven years.
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
How Instagram's New Feed Will Impact Brands and Influencers
What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?
How Instagram's New Feed Will Impact Brands and Influencers
What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?
LA Confidence: A Fashion Force Beyond Film
With a thriving art scene, retail momentum and a GDP of more than $825 billion, Los Angeles is a growing fashion force with impact beyond its Hollywood star power.
LA Confidence: A Fashion Force Beyond Film
With a thriving art scene, retail momentum and a GDP of more than $825 billion, Los Angeles is a growing fashion force with impact beyond its Hollywood star power.
Inside Fashion’s Instagram Wars
Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?
Inside Fashion’s Instagram Wars
Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?