Chiara Ferragni
With a huge social following and numerous brand collaborations under her belt, Italy’s most prominent fashion blogger-turned-businesswoman also heads her own clothing line.
Latest News & Analysis
Tourists Aren't Shopping Like They Used To. Who Will Replace Them?
This week everyone will be talking about Tiffany & Co. and the declining tourist trade, the Venice Film Festival and fashion's climate pact. Read our BoF Professional Cheat Sheet.
Tourists Aren't Shopping Like They Used To. Who Will Replace Them?
This week everyone will be talking about Tiffany & Co. and the declining tourist trade, the Venice Film Festival and fashion's climate pact. Read our BoF Professional Cheat Sheet.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Will Luxury's Winning Streak Continue?
This week, everyone will be talking about quarterly results from LVMH, Kering and Moncler, Instagram's experiment with hiding 'likes,' and how the UK's new leader will change the Brexit outlook. Read our BoF Professional Cheat Sheet.
Will Luxury's Winning Streak Continue?
This week, everyone will be talking about quarterly results from LVMH, Kering and Moncler, Instagram's experiment with hiding 'likes,' and how the UK's new leader will change the Brexit outlook. Read our BoF Professional Cheat Sheet.
How Three Influencers Built Legitimate Fashion Brands
The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.
How Three Influencers Built Legitimate Fashion Brands
The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.
Harry’s Made Shaving Cool. Can Its Founders Do the Same for Hawaiian Tropic and Banana Boat?
Following its $1.37 billion acquisition by Edgewell, Harry’s co-founders are taking their brand into the haircare space and taking on their biggest challenge to date: reviving the beauty giant’s troubled US business.
Harry’s Made Shaving Cool. Can Its Founders Do the Same for Hawaiian Tropic and Banana Boat?
Following its $1.37 billion acquisition by Edgewell, Harry’s co-founders are taking their brand into the haircare space and taking on their biggest challenge to date: reviving the beauty giant’s troubled US business.
How WeWoreWhat’s Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours
Bernstein’s latest collaboration with label Onia has solidified her selling power as an influencer. But it takes more than a big follower count to generate sales.
How WeWoreWhat’s Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours
Bernstein’s latest collaboration with label Onia has solidified her selling power as an influencer. But it takes more than a big follower count to generate sales.
Instagram's E-Commerce Plans Are Bigger Than You Think
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Instagram's E-Commerce Plans Are Bigger Than You Think
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Power Moves | Beautycon Announces President, L’Officiel Italia Taps Editor-in-Chief
This week, Beautycon names its first ever president, while, L’Officiel Italia appoints Giampietro Baudo as editor-in-chief.
Power Moves | Beautycon Announces President, L’Officiel Italia Taps Editor-in-Chief
This week, Beautycon names its first ever president, while, L’Officiel Italia appoints Giampietro Baudo as editor-in-chief.
Why It Bags Are Making a Comeback
Yesterday’s viral status symbols, including the Dior Saddle and Fendi Baguette, are relaunching with Instagram-friendly marketing techniques and familiar silhouettes. Why now?
Why It Bags Are Making a Comeback
Yesterday’s viral status symbols, including the Dior Saddle and Fendi Baguette, are relaunching with Instagram-friendly marketing techniques and familiar silhouettes. Why now?
A Whole New World: Five Lessons Fashion Can Learn From Disney
As Mickey Mouse turns 90, he and the rest of his cartoon crew are enjoying a moment as fashion icons. Disney gave BoF a look behind the scenes at how it gets its iconic characters on everything from Gucci sweatshirts to H&M X Moschino T-shirts.
A Whole New World: Five Lessons Fashion Can Learn From Disney
As Mickey Mouse turns 90, he and the rest of his cartoon crew are enjoying a moment as fashion icons. Disney gave BoF a look behind the scenes at how it gets its iconic characters on everything from Gucci sweatshirts to H&M X Moschino T-shirts.