Chiara Ferragni
With a huge social following and numerous brand collaborations under her belt, Italy’s most prominent fashion blogger-turned-businesswoman also heads her own clothing line.
Latest News & Analysis
Chiara Ferragni launched her blog, The Blonde Salad, in 2009 while attending Milan’s Bocconi University for a degree in law. She is the CEO of TBS CREW Srl and Chiara Ferragni brand and is part of the board of billionaire Diego Della Valle ’s fashion company, Tod’s Group.
Initially indicative of the “mixed salad” of interests including travel, beauty and food, the blog has since become focused on fashion. Among her style choices and inspirations, The Blonde Salad charts her collaborations with an impressive roster of design houses, including Dior, Louis Vuitton, Ermenegildo Zegna, Benetton and Mango. She has also been on the cover of fashion and business magazines all over the world, including Vogue, The New York Times, Vanity Fair and Harper’s Bazaar. She was also announced as the European ambassador of Amazon Fashion and face of its Spring 2016.
Ferragni’s namesake line, Chiara Ferragni Collection, started out in 2013 as a footwear line with Luisa Via Roma. It has since expanded into clothing, accessories and children’s wear and boasts four flagship stores and over 300 retail doors. The company reported 2016 revenues of €17 million ($20 million).
In June 2023, venture firm AVM Gestioni reportedly bought 25 percent in Ferragni's company Fenice at a €75 million valuation.
In September 2023, Ferragni joined the Camera Moda Fashion Trust Board as a member of the Advisory Committee.
VITAL STATISTICS
Find out more
Celebrities in the Boardroom: Pros and Cons
Chiara Ferragni’s appointment to the board of Tod’s sent shares soaring, but celebrity directors can come with risks as well as rewards.
Celebrities in the Boardroom: Pros and Cons
Chiara Ferragni’s appointment to the board of Tod’s sent shares soaring, but celebrity directors can come with risks as well as rewards.
Luxury Sector Recovers in Time for Second Lockdown
Quarterly results have highlighted a recovery in sales over the summer, but the sector is bracing itself for further lockdowns in Europe and potential post-election turmoil in the US.
Luxury Sector Recovers in Time for Second Lockdown
Quarterly results have highlighted a recovery in sales over the summer, but the sector is bracing itself for further lockdowns in Europe and potential post-election turmoil in the US.
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.
Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.