Charles Levai and Kevin Tekinel

Charles Levai and Kevin Tekinel are co-founders of the Paris-based creative agency Maybe. They have helped redefine luxury’s visual identity through their multidisciplinary approach to editorial direction, campaign filmmaking, and brand storytelling, for brands including Louis Vuitton, Hermès, The Row and Miu Miu. 

Levai and Tekinel launched Maybe in 2019 after working together as creative directors at L’Uomo Vogue. Their complementary vision led to the development of a studio that blends photography, film, 3D design, archival content and editorial strategy for clients at the highest levels of the fashion industry, for brands including Louis Vuitton, Hermès, Gucci, Versace, Miu Miu, The Row and Coperni. In particular, Maybe has led projects that helped legacy brands evolve their image to remain culturally relevant. Their ability to craft emotionally resonant and visually sophisticated campaigns has made them key collaborators for designers seeking to translate complex ideas into accessible narratives.

In addition to leading Maybe, Levai and Tekinel serve as creative directors-at-Large for W Magazine. At a time when the fashion industry is increasingly reliant on cohesive brand expression across channels, their work stands out for its clarity, inventiveness, and consistency.

They are both based in Paris and represented by Art + Commerce.