Caspar Coppetti
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
Why Brands Are Betting on Membership
Swiss performance brand On is among the players betting the model can drive consumer engagement and help tackle tricky sustainability challenges.
Why Brands Are Betting on Membership
Swiss performance brand On is among the players betting the model can drive consumer engagement and help tackle tricky sustainability challenges.