Carol Odero
Latest News & Analysis
Beauty
Don’t Be Late to the $10 Billion African Beauty Party
MAC, Lancôme and L’Oréal Luxe labels are among global brands putting down roots in African megacities from Lagos to Abidjan. Yet most brands miss the mark because pan-African strategies are too blunt in a region needing hyper-localisation.
Don’t Be Late to the $10 Billion African Beauty Party
MAC, Lancôme and L’Oréal Luxe labels are among global brands putting down roots in African megacities from Lagos to Abidjan. Yet most brands miss the mark because pan-African strategies are too blunt in a region needing hyper-localisation.
Global Markets
Kenya, Africa's Next Frontier
As Nigeria and Angola dazzle the luxury sector, Kenya seems focused on building a fashion market for everyone.
Kenya, Africa's Next Frontier
As Nigeria and Angola dazzle the luxury sector, Kenya seems focused on building a fashion market for everyone.