Cardi B
Rapper
The Bronx-born rapper is rapidly becoming an influential figure in the fashion industry with her over-the-top style and attitude.
Adidas’ Plan to Resurrect Reebok
Reebok is trying to carve out a new place in an athleisure-driven sportswear market by prioritising women and embracing style. A resurgence of 1990s fashion trends is helping.
Adidas’ Plan to Resurrect Reebok
Reebok is trying to carve out a new place in an athleisure-driven sportswear market by prioritising women and embracing style. A resurgence of 1990s fashion trends is helping.
The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
How Cardi B Makes Fashion Moves
The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.
How Cardi B Makes Fashion Moves
The rapper tells BoF about her fashion strategy and why she chose to partner with white-hot Fashion Nova for her first clothing line.
Why Chanel Is Raising Prices On Its Most Popular Bags
This week, everyone will be talking about Chanel's global price hike, Tapestry's take on the US-China trade war and Cardi B's collection for Fashion Nova. Read our BoF Professional Cheat Sheet.
Why Chanel Is Raising Prices On Its Most Popular Bags
This week, everyone will be talking about Chanel's global price hike, Tapestry's take on the US-China trade war and Cardi B's collection for Fashion Nova. Read our BoF Professional Cheat Sheet.
Tommy Ton's Life After Street Style
The photographer has spent the last decade of his life observing clothes through a lens. Now, he’s designing them.
Tommy Ton's Life After Street Style
The photographer has spent the last decade of his life observing clothes through a lens. Now, he’s designing them.
The 2018 #BoF500 Revealed
The Business of Fashion is proud to unveil the sixth annual BoF 500: the people shaping the global fashion industry in 2018.
The 2018 #BoF500 Revealed
The Business of Fashion is proud to unveil the sixth annual BoF 500: the people shaping the global fashion industry in 2018.
Influencer Marketing Lessons from Fashion Nova and Zara
As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?
Influencer Marketing Lessons from Fashion Nova and Zara
As Fashion Nova, Zara and KKW Beauty top InfluencerDB’s best-performing brands report, what can fashion learn from their partnerships with influencers?
Inside the Fashion Nova Hype Machine
Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.
Inside the Fashion Nova Hype Machine
Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
