Cardi B
Rapper
The Bronx-born rapper is rapidly becoming an influential figure in the fashion industry with her over-the-top style and attitude.
How To Engineer a Media Moment
There’s no science to 'going viral' in fashion, but these strategies will help cut through the media noise — even if you're on a budget.
How To Engineer a Media Moment
There’s no science to 'going viral' in fashion, but these strategies will help cut through the media noise — even if you're on a budget.
What Chika Is Teaching Fashion
The self-described ‘big and black, gay and vocal’ rapper from Montgomery, Alabama, went viral for taking Kanye West to task for supporting Donald Trump. Here, she shares her life story and critiques fashion’s attempts at inclusivity.
What Chika Is Teaching Fashion
The self-described ‘big and black, gay and vocal’ rapper from Montgomery, Alabama, went viral for taking Kanye West to task for supporting Donald Trump. Here, she shares her life story and critiques fashion’s attempts at inclusivity.
LVMH Invests in a Gen Z Streetwear Brand
Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.
LVMH Invests in a Gen Z Streetwear Brand
Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.
Reebok Deepens Ties With Pyer Moss
The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.
Reebok Deepens Ties With Pyer Moss
The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.
A US Senator Takes on Detox Tea and the Influencers Who Promote It
Sen. Richard Blumenthal (D-CT) targeted the weight-loss aids and the influencers who endorse them in a letter to US regulators that called detox tea “ineffective at best and dangerous at worst.”
A US Senator Takes on Detox Tea and the Influencers Who Promote It
Sen. Richard Blumenthal (D-CT) targeted the weight-loss aids and the influencers who endorse them in a letter to US regulators that called detox tea “ineffective at best and dangerous at worst.”
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
Beautycon: The Great Equaliser
Big brands are embracing beauty conventions, creating elaborate installations and Instagrammable moments. Their target: influencers, wannabe influencers and the influenced of every age, race and gender.
Beautycon: The Great Equaliser
Big brands are embracing beauty conventions, creating elaborate installations and Instagrammable moments. Their target: influencers, wannabe influencers and the influenced of every age, race and gender.
FYI Brand Group Launches Fashion and Pop Culture Division
The brand strategy agency that links rap stars Travis Scott and DJ Khaled with luxury fashion houses from Dior to Saint Laurent, is launching a dedicated fashion division.
FYI Brand Group Launches Fashion and Pop Culture Division
The brand strategy agency that links rap stars Travis Scott and DJ Khaled with luxury fashion houses from Dior to Saint Laurent, is launching a dedicated fashion division.
Does Oscars Fashion Still Matter?
As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.
Does Oscars Fashion Still Matter?
As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.
More Models & Muses
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
