Cai Xukun
New Chinese Models Are Reshaping Global Runways
Local agencies are signing more models that don’t have classical Han Chinese features with knock-on effects for who gets cast by megabrands in Europe and the US.
New Chinese Models Are Reshaping Global Runways
Local agencies are signing more models that don’t have classical Han Chinese features with knock-on effects for who gets cast by megabrands in Europe and the US.
Why Prada’s Next Move in China Is Critical
A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.
Why Prada’s Next Move in China Is Critical
A years-long strategic overhaul of the Prada’s China business is bearing fruit amid a scandal involving a now former celebrity ambassador.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.