Bunyamin Aydin
Designer, Les Benjamins
The creative director of Turkish brand Les Benjamins is known for exploring themes of culture, migration and dual identity in his luxury streetwear label.
Bunyamin Aydin is the founder and creative director of Les Benjamins, a luxury streetwear brand based in Istanbul, Turkey. In 2023, Les Benjamins received a significant investment from Esas Holdings. By 2024, the brand had expanded its presence, opening more than a dozen mono-brand boutiques across Turkey and several in the United Arab Emirates. The same year, GQ Middle East named Aydin its “Man of the Year,” featuring him on the cover. His collaborations with major global brands such as Nike, Apple, Puma, and Hugo Boss have solidified his reputation as a forward-thinking designer.
Born in Germany to parents of Turkish heritage, Aydin’s multicultural background heavily influences his work. He launched Les Benjamins in Istanbul in 2011 and the brand quickly gained traction, attracting the attention of numerous global celebrities. He has gained recognition for exploring themes such as dual identity, the Silk Road, migration, gastarbeiters and design dialogues between the Near East and the West, making him a unique voice in the global fashion landscape.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
