Brendan L. Hoffman
Latest News & Analysis

Retail
The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business
Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.

The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business
Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.

Workplace & Talent
Power Moves | Simons Exits Dior, Lanphear Leaves Maxim, Lululemon Appoints Creative Director
BoF compiles the most important professional moves of the week.

Power Moves | Simons Exits Dior, Lanphear Leaves Maxim, Lululemon Appoints Creative Director
BoF compiles the most important professional moves of the week.