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Brandon Maxwell

Designer, Brandon Maxwell

The LVMH Prize finalist and CFDA Swarovski Award winner’s gowns are a red carpet staple for clients including Karlie Kloss and Jennifer Lawrence.

Brandon Maxwell
News & Analysis

Unraveling the Plus-Size Problem

While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?

News & Analysis

Unraveling the Plus-Size Problem

While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?


News & Analysis

Fashion Embraces Optimism at the #BoF500 Gala

Carine Roitfeld, Tommy Hilfiger, Alexi Lubomirski, Bella and Gigi Hadid and other leaders from around the world celebrated the #BoF500 during New York Fashion Week.

News & Analysis

Fashion Embraces Optimism at the #BoF500 Gala

Carine Roitfeld, Tommy Hilfiger, Alexi Lubomirski, Bella and Gigi Hadid and other leaders from around the world celebrated the #BoF500 during New York Fashion Week.


Fashion Week

Old Millennials at New York Fashion Week

Jason Wu, Brandon Maxwell and Monse’s Laura Kim and Fernando Garcia are all from this cohort, but their approaches to fashion couldn’t be more different.

Fashion Week

Old Millennials at New York Fashion Week

Jason Wu, Brandon Maxwell and Monse’s Laura Kim and Fernando Garcia are all from this cohort, but their approaches to fashion couldn’t be more different.


Fashion Week

Ivan Bart Rethinks IMG’s Approach to Fashion Week

The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.

Fashion Week

Ivan Bart Rethinks IMG’s Approach to Fashion Week

The executive, who now oversees IMG’s global fashion event business, says providing a platform for conversation is the key to regaining the agency’s grip on New York Fashion Week.


News & Analysis

How to Make Your Brand Size Inclusive

Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.

News & Analysis

How to Make Your Brand Size Inclusive

Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.


Fashion Week

Brandon Maxwell, New York’s Showman

This season there was a tangible progression in this promising young designer’s work.

Fashion Week

Brandon Maxwell, New York’s Showman

This season there was a tangible progression in this promising young designer’s work.


China

Adrian Cheng Launches C Ventures, an ‘Investment Club’ With Eye on Youth Culture

The Hong Kong-based entrepreneur is partnering with financier Clive Ng to foster a 'cultural ecosystem' of brands targeting Millennials and Gen Z in the West and China.

China

Adrian Cheng Launches C Ventures, an ‘Investment Club’ With Eye on Youth Culture

The Hong Kong-based entrepreneur is partnering with financier Clive Ng to foster a 'cultural ecosystem' of brands targeting Millennials and Gen Z in the West and China.


Beauty

Has Backstage Beauty Lost its Gloss?

Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?

Beauty

Has Backstage Beauty Lost its Gloss?

Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?


Fashion Week

The Utter Charm of Brandon Maxwell

The designer meticulously constructed an aesthetic for the kind of glamorous events that an embryonic fashion talent might fantasise about in his bedroom at night.

Fashion Week

The Utter Charm of Brandon Maxwell

The designer meticulously constructed an aesthetic for the kind of glamorous events that an embryonic fashion talent might fantasise about in his bedroom at night.


Sustainability

Social Goods | Stella McCartney's Innovative Spirit, Vogue's Diversity Problem

This week, how Stella McCartney's sustainability focus is boosting her brand, and British Vogue's complicated relationship with diversity.

Sustainability

Social Goods | Stella McCartney's Innovative Spirit, Vogue's Diversity Problem

This week, how Stella McCartney's sustainability focus is boosting her brand, and British Vogue's complicated relationship with diversity.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo