Bjorn Gulden
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
Brands See an Uptick in Online Sales During the Covid-19 Crisis
As lockdown measures across the globe remain in place key fashion players, including H&M, Zalando, Hugo Boss, Puma and Inditex have benefitted from an increase in consumers pivoting their spending online.
Brands See an Uptick in Online Sales During the Covid-19 Crisis
As lockdown measures across the globe remain in place key fashion players, including H&M, Zalando, Hugo Boss, Puma and Inditex have benefitted from an increase in consumers pivoting their spending online.
Puma Bets on Wellness Uptick for Recovery
The sports retailer expects all markets to recover by the end of the year and for growth to return in 2021.
Puma Bets on Wellness Uptick for Recovery
The sports retailer expects all markets to recover by the end of the year and for growth to return in 2021.